The Queen's Gambit. Un perfect match tra immaginario ludico e calcoli algebrici = The Queen's Gambit. A perfect matching between game imagery and algebraic strategies

IF 0.2 Q4 COMMUNICATION
Paolo Marocco
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引用次数: 0

Abstract

The streaming video platforms, like Netflix and Amazon Prime Video, continue to grow up the original content titles, proposing changes and variation without being choked by the production costs. Something that would have been impossible in the past decade. Today, the platforms can provoke such broad interest exploiting in one shot a double effect of revenue maximizing and effort minimizing: a combination of executives' intuition and analytics suggestion about the best-watching movie or series. The Queen's Gambit, produced by Netflix last year, ranked everywhere at first position in the first month, is not unfamiliar to this classification. In this work we try to deconstruct the main features that have achieved worldwide prominence: the script's ability to maintain an equilibrium between originality and curiosity, weirdness and popular attitudes (at worst addictions) with which the general audience could recognize themselves or the neighbor. We focus the attention on the more interesting contribution of the subject, a mixture between logic of chess strategies and imagination of the player. Not only this pattern opens the path of the success but becomes the central point of main topics' attraction around the story (the changing of the fashion, the brand female evolution, the prodigy addiction, the friction between instinct and education).
女王的Gambit。不完全匹配,想像力,演算代数=女王的Gambit。博弈意象与代数策略的完美匹配
流媒体视频平台,如Netflix和亚马逊Prime video,继续发展原创内容,提出改变和变化,而不会被制作成本所扼杀。这在过去的十年里是不可能的。如今,这些平台可以一次性激起如此广泛的兴趣,利用收益最大化和努力最小化的双重效应:将高管的直觉和分析建议结合起来,选出最受欢迎的电影或电视剧。Netflix去年制作的《Queen’s Gambit》在第一个月就在各地排名第一,对这种分类并不陌生。在这项工作中,我们试图解构那些在世界范围内取得突出成就的主要特征:剧本在原创性和好奇心、怪异和流行态度(最坏的情况下是上瘾)之间保持平衡的能力,普通观众可以通过这种平衡来认识自己或邻居。我们将注意力集中在这个主题更有趣的贡献上,即国际象棋策略逻辑和玩家想象力的结合。这一模式不仅打开了成功之路,也成为围绕故事的主要话题(时尚的变迁、品牌女性的进化、神童成瘾、本能与教育的摩擦)的吸引力的中心点。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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