Zoom in and zoom out the glocalized network: when transnationalism meets geopolitics and technopolitics

IF 4.2 1区文学 Q1 COMMUNICATION

Information Communication & Society Pub Date : 2022-09-23 DOI:10.1080/1369118X.2022.2118545

Wenhong Chen

引用次数: 3

Abstract

ABSTRACT Drawing on theories on transnationalism and organizational crisis communication, this research uses the lens of glocalized networks with both global and local connections to examine how Zoom, as a transnational tech firm, responds to geopolitics and technopolitics during the volatile times of a global pandemic. Based on digital, text, and video data, corporate documents, media interviews, and coverage, the research traces Zoom's trajectory before and during the pandemic. I first describe how glocalized networks enabled Zoom's birth and growth, especially taking advantage of cross-border talent flow and fundraising. Second, I assess how the same glocalized networks become a liability, forcing the firm to zoom in and out along the hardening physical and digital borders, due to shifting geopolitics and technopolitics in and between the United States and China. Results shed light on the transnational logics shaping Zoom's network reconfiguration to defend and restore its image that has been threatened by national security accusations.

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放大和缩小全球本地化网络:当跨国主义遇到地缘政治和技术政治

摘要本研究借鉴了跨国主义和组织危机沟通的理论，运用具有全球和本地联系的全球化网络的视角，考察Zoom作为一家跨国科技公司，在全球疫情动荡时期如何应对地缘政治和技术政治。该研究基于数字、文本和视频数据、公司文件、媒体采访和报道，追踪了Zoom在疫情前和疫情期间的发展轨迹。我首先描述了全球化的网络是如何促成Zoom的诞生和发展的，尤其是利用跨境人才流动和筹款。其次，我评估了同样的全球化网络是如何成为一种负担的，由于美国和中国之间不断变化的地缘政治和技术政治，迫使公司沿着日益硬化的物理和数字边界进行放大和缩小。研究结果揭示了影响Zoom网络重组的跨国逻辑，以捍卫和恢复其受到国家安全指控威胁的形象。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Information Communication & Society Multiple-

CiteScore

10.20

自引率

4.80%

发文量

110

期刊介绍： Drawing together the most current work upon the social, economic, and cultural impact of the emerging properties of the new information and communications technologies, this journal positions itself at the centre of contemporary debates about the information age. Information, Communication & Society (iCS) transcends cultural and geographical boundaries as it explores a diverse range of issues relating to the development and application of information and communications technologies (ICTs), asking such questions as: -What are the new and evolving forms of social software? What direction will these forms take? -ICTs facilitating globalization and how might this affect conceptions of local identity, ethnic differences, and regional sub-cultures? -Are ICTs leading to an age of electronic surveillance and social control? What are the implications for policing criminal activity, citizen privacy and public expression? -How are ICTs affecting daily life and social structures such as the family, work and organization, commerce and business, education, health care, and leisure activities? -To what extent do the virtual worlds constructed using ICTs impact on the construction of objects, spaces, and entities in the material world? iCS analyses such questions from a global, interdisciplinary perspective in contributions of the very highest quality from scholars and practitioners in the social sciences, gender and cultural studies, communication and media studies, as well as in the information and computer sciences.