The role of online fan communities in the popularization of Turkish TV dramas in Brazil

IF 1.3 3区文学 Q2 COMMUNICATION

International Communication Gazette Pub Date : 2023-04-01 DOI:10.1177/17480485221151115

Gabrielle Camille Ferreira

引用次数: 0

Abstract

In just over a decade, the transnational expansion of Turkish media industry reached regions geographically and culturally distant from Turkey, thus establishing Turkish dramas as a prominent media contra-flow. In Brazil, the rise of Turkish dramas is supported by informal distribution: many online fan communities translate, add subtitles, and distribute episodes without monetary profit, which is a practice known as fansubbing. In this research, I focus on the biggest Brazilian fansubbing community of Turkish dramas to investigate the complexity behind this practice from the perspectives of distribution and reception. Through online questionnaires, a virtual ethnography, and in-depth interviews, I explore how these communities operate and impact the daily lives of audiences. Findings point out that by making Turkish content more accessible, they are reshaping media practices taking the place of national broadcasters and subscription video-on-demand (SVOD) services in the popularization of Turkish dramas in Brazil.

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网络粉丝社区在土耳其电视剧在巴西的普及中的作用

在短短十多年的时间里，土耳其传媒业的跨国扩张到达了地理和文化上与土耳其相距甚远的地区，从而使土耳其电视剧成为了一个突出的媒体逆流。在巴西，土耳其剧的崛起是由非正式发行支持的:许多在线粉丝社区翻译，添加字幕，并在没有金钱利润的情况下发行剧集，这是一种被称为粉丝字幕的做法。在本研究中，我将重点关注巴西最大的土耳其剧粉丝字幕社区，从发行和接收的角度调查这种做法背后的复杂性。通过在线问卷调查、虚拟人种志和深度访谈，我探索了这些社区是如何运作和影响观众的日常生活的。调查结果指出，通过使土耳其内容更容易获得，他们正在重塑媒体实践，取代国家广播公司和订阅视频点播(SVOD)服务，在巴西普及土耳其电视剧。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Communication Gazette COMMUNICATION-

CiteScore

4.40

自引率

5.30%

发文量

期刊介绍： International Communication Gazette is a major international, peer-reviewed journal. It aims to contribute to a fuller knowledge and understanding of: -the structures and processes of international communication -the regulatory regimes in the field of international communication -the interaction between international and national flows of communication -the complexities of intercultural communication across national borders The International Communication Gazette seeks contributions that are international comparative in scope. The journal aims, wherever possible, to publish work by authors with an international reputation and contributions that are of interest to international audiences. The journal: -invites contributions that focus on international issues in the field of communication studies -seeks contributions comparing two or more countries or regions and only accept contributions on national issues in case the global significance of such issues is paramount -draws on high quality work from the international community of communication researchers -encourages innovative approaches to theoretical and methodological developments in the communications field -ensures that articles are written in transparent terminology and lucid style to render them accessible across the borders of specific disciplines