The Face of Political Beliefs: Why Gender Matters for Electability

IF 2.1 Q3 BUSINESS
Ahreum Maeng, P. Aggarwal
{"title":"The Face of Political Beliefs: Why Gender Matters for Electability","authors":"Ahreum Maeng, P. Aggarwal","doi":"10.1086/719579","DOIUrl":null,"url":null,"abstract":"The facial width-to-height ratio (fWHR) of a person is associated with dominance and leadership. Our research examines the extent to which a perceiver’s political orientation biases their judgment of a political candidate’s electability based on the candidate’s facial characteristics, and stereotypes associated with the gender of the candidate. Four studies suggest that although fWHR is positively correlated with dominance evaluations of male faces, the same attribution is less likely to be made for female faces. Furthermore, political conservatives show stronger bias than liberals against female faces and are also less likely to elect female candidates associated with lower dominance. Finally, although liberals show greater intentions to vote for females than for males, high fWHR has little effect on voters’ perceptions of females’ electability regardless of their political orientation.","PeriodicalId":36388,"journal":{"name":"Journal of the Association for Consumer Research","volume":"7 1","pages":"360 - 370"},"PeriodicalIF":2.1000,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of the Association for Consumer Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1086/719579","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 3

Abstract

The facial width-to-height ratio (fWHR) of a person is associated with dominance and leadership. Our research examines the extent to which a perceiver’s political orientation biases their judgment of a political candidate’s electability based on the candidate’s facial characteristics, and stereotypes associated with the gender of the candidate. Four studies suggest that although fWHR is positively correlated with dominance evaluations of male faces, the same attribution is less likely to be made for female faces. Furthermore, political conservatives show stronger bias than liberals against female faces and are also less likely to elect female candidates associated with lower dominance. Finally, although liberals show greater intentions to vote for females than for males, high fWHR has little effect on voters’ perceptions of females’ electability regardless of their political orientation.
政治信仰的面貌:为什么性别对可选性很重要
一个人的面部宽高比(fWHR)与支配和领导能力有关。我们的研究考察了感知者的政治取向在多大程度上影响了他们根据候选人的面部特征和与候选人性别相关的刻板印象来判断候选人的可选性。四项研究表明,尽管身高比与男性面孔的优势评价呈正相关,但对女性面孔的优势评价却不太可能如此。此外,政治保守派比自由派对女性面孔表现出更强烈的偏见,也不太可能选择与低支配地位相关的女性候选人。最后,尽管自由主义者比男性更倾向于投票给女性,但无论他们的政治倾向如何,高fWHR对选民对女性可选性的看法几乎没有影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
Journal of the Association for Consumer Research
Journal of the Association for Consumer Research Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
4.60
自引率
7.70%
发文量
54
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信