The Face of Political Beliefs: Why Gender Matters for Electability

IF 2.1 Q3 BUSINESS
Ahreum Maeng, P. Aggarwal
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引用次数: 3

Abstract

The facial width-to-height ratio (fWHR) of a person is associated with dominance and leadership. Our research examines the extent to which a perceiver’s political orientation biases their judgment of a political candidate’s electability based on the candidate’s facial characteristics, and stereotypes associated with the gender of the candidate. Four studies suggest that although fWHR is positively correlated with dominance evaluations of male faces, the same attribution is less likely to be made for female faces. Furthermore, political conservatives show stronger bias than liberals against female faces and are also less likely to elect female candidates associated with lower dominance. Finally, although liberals show greater intentions to vote for females than for males, high fWHR has little effect on voters’ perceptions of females’ electability regardless of their political orientation.
政治信仰的面貌:为什么性别对可选性很重要
一个人的面部宽高比(fWHR)与支配和领导能力有关。我们的研究考察了感知者的政治取向在多大程度上影响了他们根据候选人的面部特征和与候选人性别相关的刻板印象来判断候选人的可选性。四项研究表明,尽管身高比与男性面孔的优势评价呈正相关,但对女性面孔的优势评价却不太可能如此。此外,政治保守派比自由派对女性面孔表现出更强烈的偏见,也不太可能选择与低支配地位相关的女性候选人。最后,尽管自由主义者比男性更倾向于投票给女性,但无论他们的政治倾向如何,高fWHR对选民对女性可选性的看法几乎没有影响。
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来源期刊
Journal of the Association for Consumer Research
Journal of the Association for Consumer Research Economics, Econometrics and Finance-Economics and Econometrics
CiteScore
4.60
自引率
7.70%
发文量
54
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