Representations of older people in Irish public broadcaster's online news coverage during the early stages of the coronavirus pandemic

Abstract

The media influences how we perceive and understand the world, groups of people, and events. The media has been criticised for portraying older people and aging predominantly negatively. In 2020, older people became the focal point of governmental responses in the management of the coronavirus pandemic. In this article, we explore how older people were represented in the officially most legitimate part of Irish news media during the first year of coronavirus disease 2019 pandemic. A sample of 137 articles was drawn from Ireland's national broadcasting company (Raidió Teilifís Éireann) online news content, and thematic analysis was applied to interrogate representations of older people in these data from a social constructivist perspective. Older people featured as ‘the face of COVID-19’ due to their constant and accentuated framing as especially vulnerable to the virus. Older adults were construed as a burden to the public, families, and the healthcare system and as a risk to healthcare workers. They were portrayed as powerless and rendered almost completely ‘voiceless’ as their own views rarely featured in the news content. The social constructions of older persons during the coronavirus pandemic reflected and exceeded the (typically implicit) ageism in contemporary western societies.