How Does Social Media Affect Traditional Culture

Abstract

In the 21st century, with the changes in mass media, new forms of social media have emerged. Social media has become an indispensable part of human society, thoroughly integrated into various aspects of people’s lives. Social media plays an important role in the dissemination and promotion of traditional culture. However, in recent years, many new forms of social media have inappropriately used or showcased traditional culture and cultural heritage for the sake of entertainment, neglecting the respect for traditional culture and the understanding of its cultural essence, or directly engaging in cultural appropriation. This paper explores how to better use social media to promote and disseminate traditional culture through collecting and comparing the impact of social media on the dissemination of traditional culture, how to use social media in a correct manner.