What we do in the shadows: The consumption of mobile messaging by social media mobile apps in the twilight of the social networking era

IF 3.1 1区文学 Q1 COMMUNICATION

Mobile Media & Communication Pub Date : 2022-10-20 DOI:10.1177/20501579221133610

Jeffrey A. Hall

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引用次数: 0

Abstract

The most significant change in mobile and social media has happened under our noses: the vampiric consumption of old-fashioned texting by social media mobile apps. Mobile messaging apps are among the most downloaded and used apps on earth (Statistica, 2022). For many people, mobile messaging is synonymous with Facebook and WhatsApp. Outside China, where WeChat dominates, over 2.5 billion people use these two Meta platforms for mobile messaging, and the company owns 90% of the mobile messaging market share in many places. This undercounts mobile messaging because Apple’s iMessage likely exceeds Facebook’s mobile messager app in size, and the Android messaging program is similar in size to Snapchat, Telegram, and QQ (the fourth-, fifth-, and sixth-ranked mobile messager apps respectively) (Statistica, 2022). Whatever you call it—texting, mobile instant messaging, direct messaging (DM), mobile chat—mobile messaging is, and long has been, an enormous part of the experience of mobile media. In this article, I will focus on messaging that occurs on mobile devices exclusively (i.e., smartphones), not desktopor laptop-accessed messenger programs. In the last five years, the boundaries between social media use (SMU) and mobile messaging have utterly blurred. Although Facebook introduced the DM in 2011, it wasn’t fully integrated with mobile devices until 2017 (Business of Apps, 2022). Earlier versions of social media messaging were bound to the platform, seldom used, and forgettable. Only in competition with WhatsApp and Snapchat and the rapid adoption of the

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我们在阴影中做什么：社交网络时代末期社交媒体移动应用程序对移动消息的消费

移动和社交媒体最重大的变化发生在我们眼皮底下：社交媒体移动应用程序对老式短信的吸血鬼消费。移动消息应用程序是地球上下载和使用最多的应用程序之一（Statistica，2022）。对许多人来说，手机短信是Facebook和WhatsApp的代名词。在微信占据主导地位的中国以外，超过25亿人使用这两个Meta平台进行移动通信，该公司在许多地方拥有90%的移动通信市场份额。这低估了移动消息的数量，因为苹果的iMessage在规模上可能超过了脸书的移动消息应用程序，而安卓的消息应用程序在规模上与Snapchat、Telegram和QQ（分别排名第四、第五和第六的移动消息应用程序）相似（Statistica，2022）。无论你怎么称呼它——短信、移动即时消息、直接消息（DM）、移动聊天——移动消息一直是移动媒体体验的重要组成部分。在这篇文章中，我将重点关注仅在移动设备（即智能手机）上发生的消息传递，而不是桌面或笔记本电脑访问的消息传递程序。在过去的五年里，社交媒体使用（SMU）和移动信息之间的界限已经完全模糊。尽管Facebook在2011年推出了DM，但直到2017年，它才与移动设备完全集成（应用程序业务，2022）。早期版本的社交媒体消息与该平台绑定，很少使用，也容易被遗忘。只有在与WhatsApp和Snapchat的竞争中

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Mobile Media & Communication COMMUNICATION-

CiteScore

9.40

自引率

16.30%

发文量

期刊介绍： Mobile Media & Communication is a peer-reviewed forum for international, interdisciplinary academic research on the dynamic field of mobile media and communication. Mobile Media & Communication draws on a wide and continually renewed range of disciplines, engaging broadly in the concept of mobility itself.