Silence! The Background of Attention as a Battleground

Abstract

The commodification of silence responding to a disturbing environment is integrated in the growing attention economy. This paper suggests that the idea of silence embedded in these products preclude fruitful understandings of—and interventions in—theproblematics they address, and it proposes Cage’s silence as a more efficacious model for understanding our problems with a disturbing environment, and a better practice for intervening in it. Informed by Yves Citton’s ecology of attention the paper argues that Cage’s silence centers the interplay of attention, subjectivity and intentionality, as it takes play between us and the background, which to some extent produces us. And finally, it suggests that the Cagean practice of paying attention to this background is what Citton calls a “micropolitics of attention”, because it reveals the background as a battleground.