Optimal promotional policy of an innovation diffusion model incorporating the brand image in a segment-specific market

IF 3.6 2区管理学 Q2 BUSINESS

Journal of Management Analytics Pub Date : 2021-10-03 DOI:10.1080/23270012.2021.1978883

Kuldeep Chaudhary, P. Kumar, Sudipa Chauhan, Vijay Kumar

引用次数: 9

Abstract

This paper addresses the problem of determining the optimal promotional policy for a diffusion model in a segment-specific market under the assumption that the additional demand of the new product ...

查看原文本刊更多论文

细分市场中包含品牌形象的创新扩散模型的最优促销策略

本文研究了在特定细分市场中，假设新产品的额外需求…

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Management Analytics SOCIAL SCIENCES, MATHEMATICAL METHODS-

CiteScore

13.30

自引率

3.40%

发文量

期刊介绍： The Journal of Management Analytics (JMA) is dedicated to advancing the theory and application of data analytics in traditional business fields. It focuses on the intersection of data analytics with key disciplines such as accounting, finance, management, marketing, production/operations management, and supply chain management. JMA is particularly interested in research that explores the interface between data analytics and these business areas. The journal welcomes studies employing a range of research methods, including empirical research, big data analytics, data science, operations research, management science, decision science, and simulation modeling.