Predicting Parental Mediation of Personalized Advertising and Online Data Collection Practices Targeting Teenagers

IF 2 2区文学 Q2 COMMUNICATION

Journal of Broadcasting & Electronic Media Pub Date : 2022-03-15 DOI:10.1080/08838151.2022.2051511

Sanne Holvoet, I. Vanwesenbeeck, L. Hudders, L. Herrewijn

引用次数: 2

Abstract

ABSTRACT This study tested a model for predicting parental mediation of teenagers’ exposure to personalized advertising and the preceding online data collection. Data was collected through a survey of 354 parents of teenagers and analyzed using structural equation modeling. The model showed that parents are more inclined to engage in parental mediation when they have greater levels of concern and self-efficacy. Parental concerns were higher when parents perceived personalized advertising as inappropriate. While privacy literacy predicted more self-efficacy, perceptions of inappropriateness predicted lower self-efficacy. Disliking of personalized advertising only had a direct negative relationship with active parental mediation.

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预测父母对针对青少年的个性化广告和在线数据收集行为的中介作用

摘要本研究检验了一个预测父母对青少年接触个性化广告和先前在线数据收集的中介作用的模型。通过对354名青少年家长的调查收集数据，并使用结构方程模型进行分析。该模型表明，当父母的关心程度和自我效能感较高时，他们更倾向于参与父母调解。当父母认为个性化广告不合适时，他们的担忧会更高。隐私素养预示着更高的自我效能感，而不恰当的认知预示着更低的自我效能感。不喜欢个性化广告只与积极的父母调解有直接的负相关。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Broadcasting & Electronic Media COMMUNICATION-

CiteScore

4.90

自引率

6.20%

发文量

期刊介绍： Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.