The Meaning Making of the Built Environment in the Fascist City: A Semiotic Approach

Abstract

This article draws on interpretative semiotics to address how spatial designers endow the built environment with meaning. From a semiotic perspective, designing the built environment is an activity that extends beyond its physical reshaping. Designers use complex sociosemiotic strategies to funnel users’ interpretations, drawing upon their manifold resources. Analyzing these strategies is important to not naturalize the dominant meaning that is inscribed in the built environment. As a case study, we analyze spatial design in the city of Forlì, Italy, during the Fascist regime (1922–43). Through the case study, we delineate two complimentary design strategies: typification and environmental propaganda. Typification establishes and uses familiar types of buildings to channel individual interpretations; environmental propaganda spreads cultural artifacts and enacts political rituals about the built environment. Both of these strategies try to steer users’ interpretations of the built environment in everyday life. Finally, we provide a detailed analysis of a particular built form in Forlì—the headquarters of the Opera Nazionale Balilla—showing how these strategies were deployed for this particular building.