The evolution of psychological involvement and customer loyalty: a longitudinal analysis of fitness facility members

IF 3.7 1区教育学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Sport Management Review Pub Date : 2023-05-26 DOI:10.1080/14413523.2023.2215557

Masayuki Yoshida, Mikihiro Sato, Anthony D. Pizzo, Rieko Kuramasu

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引用次数: 2

Abstract

ABSTRACT Psychological involvement is a leading concept within sport management used to understand consumers’ behavior and their connection with a sport entity. Despite the concept’s importance, there is limited evidence on the longitudinal dynamics of its three facets (pleasure, centrality, and sign). To examine the relationships between the facets of psychological involvement and customer loyalty (attitudinal loyalty and visit frequency) over time, we conducted a three-wave longitudinal investigation using data from new fitness center customers (n = 150). Results indicate that while the impact of pleasure on attitudinal loyalty decreased from time 1 to time 2, the relationship between centrality and attitudinal loyalty increased during the same time period. Our findings further demonstrate that baseline pleasure (t1) has a sequential relationship with visit frequency (t3), first through baseline attitudinal loyalty (t1), and then through future attitudinal loyalty (t2). Our results imply that pleasure and centrality are salient to loyalty development.

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心理投入与顾客忠诚的演化:对健身设施成员的纵向分析

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来源期刊

Sport Management Review Multiple-

CiteScore

9.00

自引率

7.30%

发文量

期刊介绍： Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.