Guest editorial: Favoring fieldwork makes marketing more meaningful

IF 3.7 3区管理学 Q2 BUSINESS

European Journal of Marketing Pub Date : 2023-06-09 DOI:10.1108/ejm-07-2023-987

T. Otterbring, G. Viglia, Laura Grazzini, Gopal Das

引用次数: 5

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客座编辑：青睐田野调查让营销更有意义

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来源期刊

European Journal of Marketing BUSINESS-

CiteScore

6.90

自引率

13.60%

发文量

126

期刊介绍： The EJM is receptive to all areas of research which are relevant to marketing academic research, some examples are: ■Sustainability and ethical issues in marketing ■Consumer behaviour ■Advertising and branding issues ■Sales management and personal selling ■Methodology and metatheory of marketing research ■International and export marketing ■Services marketing ■New product development and innovation ■Retailing and distribution ■Macromarketing and societal issues ■Pricing and economic decision making in marketing ■Marketing models