Advantages of implementing mediamorphosis in supporting Using-ethnic programs at Radio Sritanjung FM Banyuwangi

IF 0.3 Q3 SOCIAL SCIENCES, INTERDISCIPLINARY
Z. Achmad, J. Juwito, Yuli Candrasari, Asia Ashfaq
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引用次数: 8

Abstract

Many private radio businesses have experienced a decline in advertising revenue during the COVID-19 pandemic, however, this did not happen to Radio Sritanjung FM Banyuwangi, which implemented mediamorphosis to support its broadcasts. This study aims to map the application of mediamorphosis in supporting the broadcast of cultural programs on Radio Sritanjung FM, Banyuwangi, East Java, Indonesia. This study used a qualitative virtual ethnographic method, which requires researchers to enter two research areas: the natural world and the virtual world. Researchers interacted freely with eight informants, such as Using-ethnic figures, Muslim leaders, radio station management, local advertisers, and loyal listeners through in-depth interviews and Focus Group Discussions (FGD) to understand the ongoing mediamorphosis process in a virtual network. The research analysis using network society theory shows that the mediamorphosis process of Radio Sritanjung FM began in 2011 with Facebook, Instagram, and Twitter. The latest technology application is audio streaming to support, promote, and disseminate the Using’s ethnic culture to foreign countries. The application of mediamorphosis during the COVID-19 pandemic presents a harmonization between cultural programs and Islamic religious values, strengthening the local identity of the Using-ethnicity, and increases financial benefits.
巴育旺吉斯里坦戎调频电台实施媒介形态改造支持使用民族节目的优势
在2019冠状病毒病大流行期间,许多私营广播企业的广告收入都出现了下降,但斯里坦戎调频班尤万吉广播电台却没有出现这种情况,该电台实施了媒体形态转变来支持其广播。本研究旨在探讨媒体变形在印尼东爪哇班宇旺吉斯里坦戎调频电台文化节目播出中的应用。本研究采用定性虚拟人种志方法,要求研究者进入自然世界和虚拟世界两个研究领域。通过深度访谈和焦点小组讨论(FGD),研究人员与8位信息者自由互动,如使用民族人物、穆斯林领导人、广播电台管理人员、当地广告商和忠实听众,以了解虚拟网络中正在进行的媒介变形过程。运用网络社会理论的研究分析表明,Radio Sritanjung FM的媒体转型过程始于2011年的Facebook、Instagram和Twitter。最新的技术应用是音频流媒体,以支持、推广和传播使用民族文化到国外。在2019冠状病毒病大流行期间,媒介变形的应用实现了文化项目与伊斯兰宗教价值观之间的协调,加强了使用族群的地方认同,并增加了经济效益。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Masyarakat Kebudayaan dan Politik
Masyarakat Kebudayaan dan Politik SOCIAL SCIENCES, INTERDISCIPLINARY-
自引率
0.00%
发文量
41
审稿时长
16 weeks
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