The Role Of Big Data In The Formation Of Supply Chain Platforms For New Forms Of Online Retail

Abstract

In the context of internet age, data is growing explosively in the Chinese retail industry. However, there is insufficient research of the theoretical frameworks and interaction relationships between big data, supply chain platforms, and online retail. Through a literature review, an empirical case study survey of Alibaba, and grounded theory, this paper explores how big data helps shape supply chain platforms able to support new forms of online retail. The theoretical framework was validated by testing the reliability and the open coding to process of the case study materials. The results identify the overall antecedents to the formation of the supply chain platform and reveal significant positive effects between big data and new retail. The findings help firms build big-data driven supply chain platforms better able to support new forms of online retail.