Using oral communication instructions to improve marketing and financial management skills of sweet potato farmers

IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY
O. Onah, O. Attah, Umaru Isaac Ibrahim, Chiebonam Chukwuemeka Onyia, Esther Rita Gever, Peter N. Nwokolo, V. C. Gever
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引用次数: 1

Abstract

PurposeThe aim of this study was to determine the impact of oral communication in improving the marketing and financial management skills of sweet potato farmers.Design/methodology/approachThe study used a quasi-experimental design with a pre- and post-test approach. The sample was 540 sweet potato farmers that were randomly assigned to training (n = 270) and no-training groups (n = 270) with analysis of covariance (ANCOVA) as the method of data analysis. While the training group received oral training sessions for three farming seasons beginning in 2019, 2020 and 2021, the no-training group did not receive any intervention.FindingsBefore the training sessions, all the sweet potato farmers scored low on marketing skills like advertising, sales promotion and sales forecasting. Both groups also scored low on financial management skills like budgeting, investments, saving and controlling expenditures. Their annual income level was also low and both groups did not significantly differ. However, after the training and during the follow-up evaluation, the participants in the training group reported a significant improvement in their marketing skills and financial management skills. There was also an improvement in their income level from $238 (N109,480) at baseline to $523 (N240,580) after the training and $782 (N359,720) after the follow-up evaluation. On the other hand, the no-training group reported a staggered fluctuation in their income of $241 (N110,860) at baseline, $371(N170,660) during post-training evaluation and $214 (N98,440) at follow-up assessment.Research limitations/implicationsThe first limitation is that the study examined only one crop. There is a need to pay attention to farmers of other crops for better understanding. Another limitation of the study is that the researchers examined only oral communication. There is a need to compare more than one training to understand which is more effective. Finally, the current study did not consider the moderating effect of other factors like the source of labour and expenses.Originality/valueThis study has shown that oral communication is an effective tool for promoting the acquisition of marketing and financial management skills and enhancing agribusiness.
利用口头交流指导提高红薯农民的营销和财务管理技能
目的本研究的目的是确定口头沟通对提高红薯农民的营销和财务管理技能的影响。设计/方法/方法本研究采用准实验设计,采用前后测试方法。样本为540名红薯农户,随机分为训练组(n = 270)和非训练组(n = 270),采用协方差分析(ANCOVA)方法进行数据分析。训练组从2019年、2020年和2021年开始的三个农业季节接受了口头培训,而未接受培训的小组没有接受任何干预。在培训课程之前,所有种植红薯的农民在广告、促销和销售预测等营销技巧上得分都很低。这两组人在预算、投资、储蓄和控制支出等财务管理技能上得分都很低。他们的年收入水平也较低,两组之间没有显著差异。然而,在培训之后和后续评估期间,培训组的参与者报告说他们的营销技能和财务管理技能有了显著的提高。他们的收入水平也从基线时的238美元(109,480奈拉)提高到培训后的523美元(240,580奈拉)和随访评估后的782美元(359,720奈拉)。另一方面,未接受培训的小组报告其收入在基线时呈交错波动,为241美元(110 860奈拉),在培训后评估期间为371美元(170 660奈拉),在后续评估期间为214美元(98,440奈拉)。研究局限/启示第一个局限是该研究只研究了一种作物。有必要关注种植其他作物的农民,以便更好地了解他们。该研究的另一个局限性是研究人员只研究了口头交流。有必要对多种培训进行比较,以了解哪种培训更有效。最后,目前的研究没有考虑劳动力来源和费用等其他因素的调节作用。原创性/价值本研究表明,口头沟通是促进获得营销和财务管理技能和提高农业综合企业的有效工具。
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来源期刊
CiteScore
4.60
自引率
37.50%
发文量
58
期刊介绍: The Journal of Agribusiness in Developing and Emerging Economies publishes double-blind peer-reviewed research on issues relevant to agriculture and food value chain in emerging economies in Asia, Africa, Latin America and Eastern Europe. The journal welcomes original research, particularly empirical/applied, quantitative and qualitative work on topics pertaining to policies, processes, and practices in the agribusiness arena in emerging economies to inform researchers, practitioners and policy makers
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