Religion matters: explicating religion’s underexamined role in corporate social advocacy (CSA) conceptualization and research

IF 4.4 2区 文学 Q1 COMMUNICATION
Damion Waymer, Sarah Vanslette
{"title":"Religion matters: explicating religion’s underexamined role in corporate social advocacy (CSA) conceptualization and research","authors":"Damion Waymer, Sarah Vanslette","doi":"10.1080/1062726X.2021.2018694","DOIUrl":null,"url":null,"abstract":"ABSTRACT Corporate social advocacy (CSA) is an emerging framework in public relations research that is receiving increased scholarly attention; however, we find that in light of the fact that CSA applies a narrow application of the term “corporate” and tends to focus on progressive/left-leaning issues and corporations at the expense of understanding potential similarities and differences of organizations managing contentious issues across the political spectrum, the current CSA framework needs further nuance to better capture publics’ or consumers’ motivations for proposed actions they take in response to CSA efforts. This essay addresses these limitations and advances the CSA framework by foregrounding religious conviction and the role it plays in CSA efforts. We argue that religion generally and religious conviction specifically in CSA warrant further study, as such investigations offer the potential for making CSA a more robust conceptual framework.","PeriodicalId":47737,"journal":{"name":"Journal of Public Relations Research","volume":null,"pages":null},"PeriodicalIF":4.4000,"publicationDate":"2021-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Public Relations Research","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/1062726X.2021.2018694","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 6

Abstract

ABSTRACT Corporate social advocacy (CSA) is an emerging framework in public relations research that is receiving increased scholarly attention; however, we find that in light of the fact that CSA applies a narrow application of the term “corporate” and tends to focus on progressive/left-leaning issues and corporations at the expense of understanding potential similarities and differences of organizations managing contentious issues across the political spectrum, the current CSA framework needs further nuance to better capture publics’ or consumers’ motivations for proposed actions they take in response to CSA efforts. This essay addresses these limitations and advances the CSA framework by foregrounding religious conviction and the role it plays in CSA efforts. We argue that religion generally and religious conviction specifically in CSA warrant further study, as such investigations offer the potential for making CSA a more robust conceptual framework.
宗教问题:解释宗教在企业社会倡导(CSA)概念化和研究中未经充分审查的作用
企业社会倡导(CSA)是公共关系研究中的一个新兴框架,正受到越来越多学者的关注。然而,我们发现,鉴于CSA对“公司”一词的狭义应用,并倾向于关注进步/左倾问题和公司,而忽略了理解跨政治范围管理有争议问题的组织的潜在异同,当前的CSA框架需要进一步的细微差别,以更好地捕捉公众或消费者为响应CSA努力而采取的拟议行动的动机。本文解决了这些局限性,并通过突出宗教信仰及其在CSA努力中的作用来推进CSA框架。我们认为,在CSA中,一般的宗教和宗教信仰值得进一步研究,因为这样的调查提供了使CSA成为一个更强大的概念框架的潜力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
CiteScore
5.60
自引率
11.80%
发文量
20
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信