The Impact of Learning and Culture on Organizational Identification: An Indian Case Study

Abstract

As it relates to the contemporary business world ̧ the importance of the strength in which a firm ́s people identify with an organization cannot be understated. Members who strongly identify with an organization experience an increased “connectedness” with the organization within which they are employed. Hence it becomes essential to enhance organizational identification among employees. An extensive study on the variables that enhances identification reveals that culture and learning practices in an organization stimulates identification. Hence the objective of this study is to explore the impact of culture and learning on different levels of organizational identification. This research employed a survey design ̧ deriving a sample of 378 respondents from 10 Insurance Companies. Multiple Regression analysis and Multiple Discriminant Function Analysis were done to analyze the data. Findings of the study have implications for both the researcher as well as for managers of Insurance Companies.