Travel Decisions

IF 2 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism Pub Date : 2022-01-31 DOI:10.37741/t.70.2.5

Angela G. Sebby, Kenneth Jordan, Prawannarat Brewer

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引用次数: 2

Abstract

Travel aggregator websites empower vacation planners to efficiently match their travel-specific needs with tourism suppliers. Prominent in communication studies, limited aggregator website research has been conducted in examining vacation planners’ usage behavior with travel aggregators. Particularly relevant during the travel and tourism restrictions midst COVID-19, this study extends the Information Needs Model by recognizing the broadened role travel aggregator websites play in the decision-making process of vacation planning. This research explores how leisure planners utilized travel aggregators when travel restrictions and mandates were employed and then rescinded the following year. Travel aggregation websites’ functionality was analyzed via vacation planners who use these websites. The online survey addressed: website functionality, demographics, perceived needs of leisure travelers, motivation for travel information sharing, and security concerns during COVID-19. Items addressed were personalization, needs, and satisfaction per demographics. This research provides recommendations to help travel aggregation websites, marketers, and tourism organizations adapt travel aggregation websites’ search functionality and customize content post-pandemic to create a more consumer-focused approach.

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旅游决策

旅游聚合网站使度假计划者能够有效地将他们的旅游特定需求与旅游供应商相匹配。在传播学研究中，有限聚合网站研究在调查度假计划者使用旅游聚合网站的行为方面表现突出。在2019冠状病毒病期间的旅行和旅游限制期间，本研究通过认识到旅游聚合网站在度假计划决策过程中发挥的更广泛作用，扩展了信息需求模型。本研究探讨了当旅游限制和授权被实施并在次年被取消时，休闲规划师如何利用旅游聚合器。通过使用这些网站的度假计划者来分析旅游聚合网站的功能。在线调查涉及:网站功能、人口统计、休闲旅行者的感知需求、旅游信息共享的动机以及COVID-19期间的安全问题。涉及的项目是个性化、需求和每个人口统计的满意度。这项研究提供了建议，以帮助旅游聚合网站、营销人员和旅游组织调整旅游聚合网站的搜索功能，并在疫情后定制内容，以创建更以消费者为中心的方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

3.10

自引率

17.60%

发文量

审稿时长

24 weeks

期刊介绍： Journal TOURISM is an international academic and professional quarterly which welcomes articles on various aspects of travel and tourism. Th e journal emphasises the broadness and interrelatedness of the tourism sector. Manuscripts submitted to the Journal can be processed quickly if they are prepared according to the following guidelines. Manuscripts will be returned to the author with a set of instructions if they are not submitted according to our style guide. No contribution will be accepted which has been published elsewhere, unless it is specifi cally invited or agreed by the Editor.