Which Fantasy Sports Players Will Bet on Sports? A Trait-Based Predictive Model of Fantasy Sport Players Engaging in Sports Betting

IF 2 4区管理学 Q3 BUSINESS

Sport Marketing Quarterly Pub Date : 2023-06-01 DOI:10.32731/smq.322.062023.02

D. Houghton, Edward L. Nowlin, Doug Walker, Bryan T. McLeod

引用次数: 0

Abstract

Fantasy sports is a favorite form of sports consumption, and sports betting is becoming increasingly more popular and accessible. Following the recent Supreme Court decision concerning legalization, many fantasy sports operators are now incorporating sports betting into their platforms to capitalize on this opportunity. However, little research examines the motivations behind why some fantasy players bet on sports while others do not. Using a trait-based model, we investigate the likelihood that fantasy sports players would also engage in sports betting, revealing that traits are predictive of sports betting behavior. Given that traits are not readily observable or easily accessible, a proxy model incorporating commonly available demographic variables is also specified and estimated. Support for our proxy model is found in the widely used proxy means test devised to identify and target those eligible for social programs. As a result, this research is both theoretically driven and actionable.

查看原文本刊更多论文

哪些梦幻体育玩家会在体育上下注?基于特征的幻想体育玩家参与体育博彩的预测模型

梦幻体育是一种受欢迎的体育消费形式，体育博彩正变得越来越受欢迎和普及。在最近最高法院关于合法化的裁决之后，许多梦幻体育运营商现在正在将体育博彩纳入他们的平台，以利用这一机会。然而，很少有研究调查为什么一些幻想玩家在体育比赛中下注，而另一些人却没有。使用基于特质的模型，我们调查了幻想体育运动员也参与体育博彩的可能性，揭示了特质对体育博彩行为的预测。考虑到这些特征不容易观察到或容易获得，还指定和估计了包含常用人口统计变量的代理模型。我们的代理模型在广泛使用的代理经济状况调查中得到了支持，该调查旨在确定和定位那些有资格参加社会计划的人。因此，本研究具有理论驱动和可操作性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Sport Marketing Quarterly Multiple-

自引率

13.30%

发文量

期刊介绍： Sport Marketing Quarterly (SMQ) is published quarterly (March, June, September, December) and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial. For practitioners, the SMQ provides a vehicle to share marketing successes with peers. For academicians, the SMQ provides a forum for sharing research.