Content-, system-, and hardware-related effects on the experience of flow in VR gaming

IF 0.4 4区经济学 Q4 COMMUNICATION

JOURNAL OF MEDIA ECONOMICS Pub Date : 2022-10-02 DOI:10.1080/08997764.2022.2149159

Reinhard E. Kunz, Christian Zabel, Verena Telkmann

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引用次数: 1

Abstract

ABSTRACT The aim of this research was to conceptualize and measure the flow experience of Virtual Reality (VR) gaming as well as to develop and empirically test a research model that explains flow experience and subsequent usage behavior. This model highlights the effects of content-, system-, and hardware-related factors on flow, as well as the relevance of interaction effects. Based on a large survey of 1,784 German VR users, the structural equation model showed that gaming motives, perceived content quality, content range, system quality and barriers to VR usage significantly influence the experience of flow in VR gaming and thus behavioral intention and usage. Age, gamer identification, and VR technology experience had interaction effects with several of these relationships. This study contributes a multidimensional conception of flow and a better understanding of its antecedents and consequences. It yields practical implications by highlighting the need not only to differentiate between self-identified gamers and non-gamers but also to consider previous VR experience and the impact of real-world circumstances in the development and marketing of VR games.

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内容、系统和硬件对VR游戏中流量体验的影响

摘要本研究的目的是概念化和衡量虚拟现实（VR）游戏的流量体验，并开发和实证测试一个解释流量体验和后续使用行为的研究模型。该模型强调了内容、系统和硬件相关因素对流量的影响，以及交互效果的相关性。基于对1784名德国VR用户的大规模调查，结构方程模型显示，游戏动机、感知内容质量、内容范围、系统质量和VR使用障碍显著影响VR游戏中的流量体验，从而影响行为意图和使用。年龄、玩家身份和VR技术体验与其中一些关系有交互作用。这项研究有助于建立流动的多维概念，并更好地理解其前因和后果。它强调了不仅需要区分自我识别的游戏玩家和非游戏玩家，还需要考虑以前的VR体验以及现实世界环境对VR游戏开发和营销的影响，从而产生了实际意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

JOURNAL OF MEDIA ECONOMICS Multiple-

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Media Economics publishes original research on the economics and policy of mediated communication, focusing on firms, markets, and institutions. Reflecting the increasing diversity of analytical approaches employed in economics and recognizing that policies promoting social and political objectives may have significant economic impacts on media, the Journal encourages submissions reflecting the insights of diverse disciplinary perspectives and research methodologies, both empirical and theoretical.