Managers’ attitudes to creativity and innovation practices in the creative industries

IF 2.6 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Fernando Sousa, Florbela Nunes, I. Monteiro
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引用次数: 4

Abstract

This article seeks to demonstrate that the relationship between entrepreneurs’ attitudes towards creativity and business innovation practices is stronger in the creative industries. A sample of 454 managers of micro and medium-sized companies – of which 94 belong to the creative industries – was surveyed by making an inventory of innovative business practices and applying a scale measuring attitudes towards creativity. The results were derived based on a linear regression model with two factors for the attitudes scale (i.e. leadership and autonomy) and for the inventory of business practices (i.e. performance and strategy). This research supported the initial theoretical proposition by confirming the influence of managers’ creative attitudes towards their company’s innovative, strategy-based practices, especially within the creative industries. Innovative managers appear to be disciplined individuals driven to collaborate with their employees. Although these findings require further study, they suggest that managers in the creative industries have noteworthy characteristics.
管理人员对创意的态度和创意产业的创新实践
本文试图证明,在创意产业中,企业家对创意的态度与商业创新实践之间的关系更为密切。通过盘点创新商业实践并应用衡量对创造力态度的量表,对454名中小企业经理进行了抽样调查,其中94人属于创意产业。结果是基于线性回归模型得出的,该模型包含态度量表(即领导力和自主性)和商业实践清单(即绩效和战略)两个因素。这项研究证实了管理者的创造性态度对公司创新、基于战略的实践的影响,特别是在创意产业中,从而支持了最初的理论命题。创新型管理者似乎是有纪律的个人,被驱使与员工合作。尽管这些发现需要进一步研究,但它们表明创意产业的管理者具有值得注意的特征。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Tourism & Management Studies
Tourism & Management Studies HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
3.70
自引率
13.60%
发文量
16
审稿时长
24 weeks
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