Effect of Audiovisual Media Based Education on Changes in Adolescent's Attitudes Related to Cigarette Advertising

IF 0.9 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE

Journal of Information & Knowledge Management Pub Date : 2021-03-31 DOI:10.26553/JIKM.2021.12.1.38-49

Rengga Dwija Prasetya, Fenny Etrawati, Yeni Yeni, Widya Lionita

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Abstract

Smoking behavior among adolescents is increasing. This condition is partly influenced by the incessant advertisements for cigarettes that offer expectations that are the opposite of their impact. This study aims to determine the effect of audiovisual media-based education in the context of changing adolescent attitudes towards cigarette advertisements. The study design used was a Quasi Experiment with a Pretest-Posttest with Control Group. The research subjects were college adolescents (students) with a total of 25 people in the intervention group and 25 in the control group. Data were analyzed using dependent t test and independent t test. In the intervention group, there was a significant difference between attitudes towards cigarette advertisements before and after being given audiovisual media related to cigarette advertising in the experimental group (p = 0.010), on the other hand there was no change in attitude in the control group (p = 0.760) . However, there was no significant difference between attitudes towards cigarette advertising in the experimental and control groups (p = 0.096). Therefore, education using audiovisual media is considered more effective in increasing changes in attitudes towards cigarette advertisements. The campus is expected to reinforce and socialize regulations related to KTR and further research can conduct media pre-testing

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以视听媒体为基础的教育对青少年对香烟广告态度转变的影响

青少年的吸烟行为正在增加。这种情况在一定程度上是受到不断的香烟广告的影响，这些广告提供了与实际效果相反的期望。本研究旨在确定以视听媒体为基础的教育在改变青少年对香烟广告态度的背景下的效果。本研究采用准实验设计，对照组采用前测后测。研究对象为大学生，干预组25人，对照组25人。数据分析采用依存t检验和独立t检验。在干预组中，实验组在给予香烟广告相关视听媒体前后对香烟广告的态度有显著差异(p = 0.010)，而对照组对香烟广告的态度无变化(p = 0.760)。然而，实验组和对照组对香烟广告的态度没有显著差异(p = 0.096)。因此，利用视听媒体进行教育被认为在促使人们改变对香烟广告的态度方面更为有效。希望校园加强和社会化与KTR相关的法规，进一步的研究可以进行媒体预测试

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来源期刊

Journal of Information & Knowledge Management INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

2.40

自引率

25.00%

发文量

期刊介绍： JIKM is a refereed journal published quarterly by World Scientific and dedicated to the exchange of the latest research and practical information in the field of information processing and knowledge management. The journal publishes original research and case studies by academic, business and government contributors on all aspects of information processing, information management, knowledge management, tools, techniques and technologies, knowledge creation and sharing, best practices, policies and guidelines. JIKM is an international journal aimed at providing quality information to subscribers around the world. Managed by an international editorial board, JIKM positions itself as one of the leading scholarly journals in the field of information processing and knowledge management. It is a good reference for both information and knowledge management professionals. The journal covers key areas in the field of information and knowledge management. Research papers, practical applications, working papers, and case studies are invited in the following areas: -Business intelligence and competitive intelligence -Communication and organizational culture -e-Learning and life long learning -Electronic records and document management -Information processing and information management -Information organization, taxonomies and ontology -Intellectual capital -Knowledge creation, retention, sharing and transfer -Knowledge discovery, data and text mining -Knowledge management and innovations -Knowledge management education -Knowledge management tools and technologies -Knowledge management measurements -Knowledge professionals and leadership -Learning organization and organizational learning -Practical implementations of knowledge management