Digital city diplomacy and international cities networks: Collaboration and city branding strategies around climate issues

IF 1.3 3区文学 Q2 COMMUNICATION

International Communication Gazette Pub Date : 2023-07-04 DOI:10.1177/17480485231183886

B. Asdourian, Jérôme Chariatte, Diana Ingenhoff

引用次数: 0

Abstract

Our study refers to what the communication of city networks looks like regarding mentions and frames and if the digital communication activities of city networks could primarily serve as collaborative diplomacy of governance or are motivated by self-interests such as city branding. Our theoretical frame integrates Castells’ (2010, 2009) networked society and communication power and combines various concepts from the public (digital) diplomacy, public relations, and strategic communication. In a semantic network analysis of Tweets, we analysed the communication strategies of three city networks according to their digital content ( n = 47,226) and more specifically each network's top 50 hashtags and mentions therein. We find that city networks use three different Twitter communication strategies. We propose a model describing topic-, city/mayor-, and hybrid-oriented strategies. The analysis of the three city groups undertaken here has extended our knowledge of global urban governance communication strategies in burgeoning city diplomacy.

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数字城市外交和国际城市网络:围绕气候问题的合作和城市品牌战略

我们的研究涉及城市网络的传播在提及和框架方面是什么样子的，以及城市网络的数字传播活动是否主要是作为治理的协作外交，或者是出于城市品牌等自身利益的动机。我们的理论框架整合了Castells(2010、2009)的网络社会和传播力量，并结合了公共(数字)外交、公共关系和战略传播的各种概念。在推文的语义网络分析中，我们根据三个城市网络的数字内容(n = 47,226)，更具体地说，根据每个网络的前50个标签及其提及量，分析了它们的传播策略。我们发现城市网络使用三种不同的Twitter传播策略。我们提出了一个描述主题导向、城市/市长导向和混合导向策略的模型。本文对三个城市群的分析扩展了我们对新兴城市外交中全球城市治理传播策略的认识。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Communication Gazette COMMUNICATION-

CiteScore

4.40

自引率

5.30%

发文量

期刊介绍： International Communication Gazette is a major international, peer-reviewed journal. It aims to contribute to a fuller knowledge and understanding of: -the structures and processes of international communication -the regulatory regimes in the field of international communication -the interaction between international and national flows of communication -the complexities of intercultural communication across national borders The International Communication Gazette seeks contributions that are international comparative in scope. The journal aims, wherever possible, to publish work by authors with an international reputation and contributions that are of interest to international audiences. The journal: -invites contributions that focus on international issues in the field of communication studies -seeks contributions comparing two or more countries or regions and only accept contributions on national issues in case the global significance of such issues is paramount -draws on high quality work from the international community of communication researchers -encourages innovative approaches to theoretical and methodological developments in the communications field -ensures that articles are written in transparent terminology and lucid style to render them accessible across the borders of specific disciplines