Factors affecting users' stickiness in online car-hailing platforms: an empirical study

Q4 Engineering
Tete Lv, Xiyan Lv
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引用次数: 4

Abstract

This study investigated factors that affected users' stickiness and interrelationships among confirmation, perceived usefulness, satisfaction, continuance intention and users' stickiness in online car-hailing platforms. An empirical approach was adopted through online questionnaire survey to find out the formation mechanism of users' stickiness. The results indicated that perceived usefulness and satisfaction were positively associated with continuance intention, thereby leading to the increase of users' stickiness. And perceived usefulness also affected the satisfaction positively. What's more, confirmation was found to be the strongest predictor of perceived usefulness. The findings of this study may not only verify the extended model of IT continuance, but provide managerial guidelines for online car-hailing platform, thereby enhancing users' stickiness.
网约车平台用户粘性影响因素实证研究
本研究探讨了网约车平台中影响用户粘性的因素,以及确认、感知有用性、满意度、延续意愿与用户粘性之间的相互关系。采用实证方法,通过在线问卷调查,找出用户粘性的形成机制。结果表明,感知有用性和满意度与继续使用意愿呈正相关,从而导致用户粘性的增加。感知有用性对满意度也有正向影响。更重要的是,确认被发现是感知有用性的最强预测因子。本研究的发现不仅可以验证IT延续的扩展模型,还可以为网约车平台提供管理指导,从而增强用户粘性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
International Journal of Internet Manufacturing and Services
International Journal of Internet Manufacturing and Services Engineering-Industrial and Manufacturing Engineering
CiteScore
0.70
自引率
0.00%
发文量
7
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