Standing on the shoulders of giantesses: how women technology founders use single and mixed gender networks for success and change

Abstract

PurposeBuilding on research about entrepreneurship and social capital, the purpose of this paper is to explore how women founders of technology-based ventures in Canada access and use formal external entrepreneurial networks to build their companies.Design/methodology/approachThe study draws on 25 semi-structured interviews with women founders of technology firms and leaders of formal networks.FindingsThe authors demonstrate the positive impact of women only networks (WON) for founders including increasing entrepreneurial diversity, access to financing, and founder credibility and sponsorship. The authors show how women founders use mixed gender and WON to build their businesses and conclude that membership in WON can be a vital step.Research limitations/implicationsThe sample size is small and most participants reside in highly urban areas, which may limit generalizability. Findings may not generalize beyond Canada due to cultural and structural differences.Practical implicationsThe research suggests that external WON should be encouraged as important resources for founder identity work which may enable positive change.Social implicationsThis research can assist in designing initiatives that support women entrepreneurs and promote gender parity.Originality/valueThe authors draw on research in women's leadership development to explain how WONs for entrepreneurs help founders create overlapping strategic networks – a unique form of social capital – and serve as identity workspaces for the identity work women founders must complete. The authors argue that the identity work in WONs can be a mechanism by which gender structures are challenged and eventually changed.