Analysis of the impact of COVID-19 pandemic on consumer buying behaviour in food chain stores

IF 1.2 Q4 BUSINESS

Entrepreneurship and Sustainability Issues Pub Date : 2023-06-01 DOI:10.9770/jesi.2023.10.4(19)

Veronika Čabinová, P. Gallo, J. Dobrovič, B. Balogová, M. Palinchak

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引用次数: 0

Abstract

. The paper's chief goal is to determine the impact of COVID-19 on consumer purchasing behaviour and purchasing decisions concerning selected factors affecting consumers when buying food products in chain stores. The research was conducted in V4 countries, and data were obtained from a questionnaire. Essential research methods, such as analysis, synthesis, comparison, induction and deduction, were used in the presented research. Selected basic methods of descriptive statistics, normality tests and correlation coefficients were also applied. After evaluating the results of the questionnaire and verifying the research hypotheses, the expected conclusion regarding the apparent impact of COVID-19 on consumer purchasing and decision-making was confirmed. The hypothesis focused on buying behaviour in relation to gender (p = 0.03665), and economic status (p = 0.0407) was confirmed, manifesting a statistically significant relationship between these factors. A statistically significant relationship between age and buying behaviour during the COVID-19 pandemic was not confirmed (p > 0.05). The research's benefit is identifying changes in buying behaviour and consumer decision-making during the COVID-19 pandemic, which is crucial information, especially for entrepreneurs who can thus adjust their business activities to the current customer needs.

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COVID-19大流行对食品连锁店消费者购买行为的影响分析

．本文的主要目标是确定COVID-19对消费者购买行为的影响，以及在连锁店购买食品时影响消费者购买决策的选定因素。该研究在V4国家进行，数据来自问卷调查。本研究采用了分析、综合、比较、归纳、演绎等基本研究方法。选择了描述性统计、正态性检验和相关系数的基本方法。通过对问卷结果的评估和对研究假设的验证，确认了COVID-19对消费者购买和决策的明显影响的预期结论。假设关注的购买行为与性别(p = 0.03665)和经济地位(p = 0.0407)的关系得到证实，表明这些因素之间存在统计学上显著的关系。在COVID-19大流行期间，年龄与购买行为之间没有统计学上的显著关系(p > 0.05)。这项研究的好处是确定COVID-19大流行期间购买行为和消费者决策的变化，这是至关重要的信息，特别是对于能够根据当前客户需求调整业务活动的企业家。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Entrepreneurship and Sustainability Issues BUSINESS-

自引率

5.90%

发文量

审稿时长

20 weeks

期刊介绍： ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES ISSN 2345-0282 (online) is a peer-reviewed scientific journal, serving as a platform to foster multi/interdisciplinary innovations that bring together the research communities and the end-users being affected. It is where theory meets practice, evident in the authors being experts across the industrial value chain – including business visionaries, regulatory and standards bodies, and especially pan-European networking through public and private sector partnerships (PPPs). Accepted papers present outcomes of initiatives and findings across all fields of science and technology, especially social sciences and humanities. Multi/interdisciplinary approach is encouraged. Recent additions to the already well-accomplished editorial board includes experts from the energy and information and communication technologies (ICT) sectors, particularly focused on advances to the state of the arts in environmental sustainability developments. This journal publishes original research papers that are rich with case studies of modern demonstrations, presenting innovative solutions to socio-economic and socio-technical problems that plague modern societies. It is a journal that is positioned as collaborative platform where theory meets practice, which is accomplished by publishing authors who’ve uncovered new linkages between data formulation and the underpinning theories, cases, observations, and validated hypotheses arising from the analysis of that data. ESI journal scope includes as well a particular focus on the business development side of smart electricity grids regarding financial or innovative technological aspects surrounding: renewable production, energy storage and management, construction materials, retrofitting, urban planning, and the trading of actors within emerging markets affected by energy supply and demand tradeoff.