Hybrid work for small businesses: strategies for reaping benefits

Abstract

Purpose This paper aims to explore how small businesses can strategically leverage hybrid work to strengthen the satisfaction of their employees and managers, their attractiveness, and ultimately their competitiveness. Design/methodology/approach Single case study: MANAG+ (pseudonym), a small consulting firm specialized in change management. Following the health crisis and the implementation of remote work, the company has maintained a hybrid work organization and developed management practices that allow it to reap many benefits. This case can be used as a successful example for small companies. Findings This paper highlights strategic stakes and specific difficulties of working in hybrid mode for small businesses. It provides, through a case study, a framework and solutions to overcome these challenges. Research limitations/implications The research is based on a single case study. Further research should be conducted to establish the generalization of the results on this little-addressed issue. Practical implications The research provides a unique approach that can be practically implemented within small enterprises to develop their hybrid management capabilities (best practices and insights for managerial support schemes in a hybrid working context). Originality/value In small companies, the challenges of hybrid work are the strongest in terms of sustainability and competitiveness. But this type of company still receives very little attention from researchers. This paper helps to bridge that current gap.