{"title":"The impact of Facebook on real estate sales","authors":"Hui Shi, Zhongmin Ma, Dazhi Chong, Wu He","doi":"10.1080/23270012.2020.1858985","DOIUrl":null,"url":null,"abstract":"Businesses have been using social media to promote products and services to increase sales. This paper aims to study the impact of Facebook on real estate sales. First, we examine how realtors’ act...","PeriodicalId":46290,"journal":{"name":"Journal of Management Analytics","volume":" ","pages":""},"PeriodicalIF":3.6000,"publicationDate":"2020-12-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/23270012.2020.1858985","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Management Analytics","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/23270012.2020.1858985","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 3
Abstract
Businesses have been using social media to promote products and services to increase sales. This paper aims to study the impact of Facebook on real estate sales. First, we examine how realtors’ act...
期刊介绍:
The Journal of Management Analytics (JMA) is dedicated to advancing the theory and application of data analytics in traditional business fields. It focuses on the intersection of data analytics with key disciplines such as accounting, finance, management, marketing, production/operations management, and supply chain management. JMA is particularly interested in research that explores the interface between data analytics and these business areas. The journal welcomes studies employing a range of research methods, including empirical research, big data analytics, data science, operations research, management science, decision science, and simulation modeling.