The role of women in the process of buying white goods and an application for Kazakhstan

K. Myrzabekkyzy, A. Bolganbayev, D. Kelesbayev
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引用次数: 0

Abstract

The main purpose of this study is to determine the role of Kazakh women in the purchase process of white goods. We also aimed to reveal the role distribution inside the family. Moreover, we tried to determine the demographic and socio-economic variables that affect the role of women in the decision-making process of purchase decisions. Because of the rapidly changing economic conditions and intense competitive environment in Kazakhstan requires businesses to carefully perform customer analyses for a more successful marketing. Therefore, this study investigates the role of women in the purchase process of white goods in northern Kazakhstan (North, South, East and West). For this, we conscripted 396 Kazakh women living in Northern, Southern, Eastern and Western Kazakhstan and gave questionnaires to them. Primary data is collected via questionnaires using a proven scale and we used methods such as Cronbach’s Alpha Coefficient, Confirmatory Factor Analysis (CFA), and Structural Equivalency Model (SEM) in order to evaluate the results.
女性在购买白色家电过程中的作用和哈萨克斯坦的应用
本研究的主要目的是确定哈萨克女性在白色家电的购买过程中的作用。我们还旨在揭示家庭内部的角色分配。此外,我们试图确定影响妇女在购买决策过程中的作用的人口和社会经济变量。由于哈萨克斯坦快速变化的经济条件和激烈的竞争环境要求企业仔细执行客户分析,以获得更成功的营销。因此,本研究调查了哈萨克斯坦北部(北、南、东、西)女性在白色家电购买过程中的作用。为此,我们招募了居住在哈萨克斯坦北部、南部、东部和西部的396名哈萨克妇女,并向她们发放了调查问卷。主要数据是通过问卷调查收集的,使用了Cronbach 's Alpha系数、验证性因子分析(CFA)和结构等效模型(SEM)等方法来评估结果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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