From tsunami through terror attacks to Covid-19: crisis communication strategies and recovery campaigns to combat Thailand’s tourism crises

IF 1.5 2区文学 Q2 COMMUNICATION

Asian Journal of Communication Pub Date : 2021-12-23 DOI:10.1080/01292986.2021.2013510

Viriya Taecharungroj, Eli Avraham

引用次数: 3

Abstract

ABSTRACT Countries dealing with tourism crises use a variety of crisis communication strategies, as found in various studies. Thailand is one of the strongest global tourism brands and tourism remains its dominant industry. In recent decades, it has suffered several crises: natural disasters, terrorist attacks, a pandemic, and internal political tensions. This study analyzes which crisis communication strategies Thai officials adopted to restore Thailand’s positive image during tourism crises; in addition, we analyzed how these strategies stem from the country’s ideations and cultural values, a subject that was scarcely addressed in previous crisis communication theory.

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从海啸到恐怖袭击再到新冠肺炎：应对泰国旅游危机的危机沟通策略和恢复运动

研究表明，应对旅游危机的国家采用了多种危机沟通策略。泰国是全球最强大的旅游品牌之一，旅游业仍然是其主导产业。近几十年来，它经历了几次危机：自然灾害、恐怖袭击、大流行病和内部政治紧张局势。本研究分析了泰国官员在旅游危机中采取哪些危机沟通策略来恢复泰国的正面形象；此外，我们还分析了这些策略是如何源于国家的理念和文化价值观的，这是以前危机传播理论中很少涉及的问题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian Journal of Communication COMMUNICATION-

CiteScore

3.70

自引率

0.00%

发文量

期刊介绍： Launched in 1990, Asian Journal of Communication (AJC) is a refereed international publication that provides a venue for high-quality communication scholarship with an Asian focus and perspectives from the region. We aim to highlight research on the systems and processes of communication in the Asia-Pacific region and among Asian communities around the world to a wide international audience. It publishes articles that report empirical studies, develop communication theory, and enhance research methodology. AJC is accepted by and listed in the Social Science Citation Index (SSCI) published by Clarivate Analytics. The journal is housed editorially at the Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore, jointly with the Asian Media Information and Communication Centre (AMIC).