Strategic flexibility in shifting to electrification: a real options reasoning perspective on Toyota and Nissan

Q2 Engineering
T. Mokudai
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引用次数: 0

Abstract

This paper addresses commitment versus flexibility in the face of uncertainties about the electrification of vehicle powertrain technologies. A real options reasoning perspective is employed to analyse the potential option structures and underlying logic behind the strategies of Toyota and Nissan. The case analyses indicate that the Japanese carmakers have (compound) options to expand their electrified powertrain portfolios and switch battery sources. The findings also suggest that the stability of powertrain design rules serves as a foundation of real options and that carmakers' approaches to balancing the commitment to, and flexibility for, particular strategic actions are influenced by the nature of the uncertainties. Further, firms' perceptional and behavioural biases over uncertainties will affect the execution or abandonment of the options.
转向电气化的战略灵活性:对丰田和日产的真实选择推理视角
本文讨论了在汽车动力总成技术电气化的不确定性面前,承诺与灵活性的关系。本文采用实物期权推理的视角,分析了丰田和日产两家公司战略背后的潜在期权结构和潜在逻辑。案例分析表明,日本汽车制造商有(复合)选择,以扩大其电动动力总成组合和切换电池来源。研究结果还表明,动力总成设计规则的稳定性是实物期权的基础,汽车制造商平衡特定战略行动的承诺和灵活性的方法受到不确定性性质的影响。此外,企业对不确定性的感知和行为偏差将影响期权的执行或放弃。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.70
自引率
0.00%
发文量
28
期刊介绍: IJATM is a vehicle to provide a refereed and authoritative source of information in the field of automotive technology, automotive management and related disciplines.
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