{"title":"Rejoinder: How methodological decisions impact the validity of moral content analyses","authors":"F. R. Hopp, R. Weber","doi":"10.1080/03637751.2021.1963517","DOIUrl":null,"url":null,"abstract":"ABSTRACT We herein discuss our commentary in light of Wang and Liu's response and clarify our suggestions regarding their original content analysis. Revisiting the methodological decisions that impact the reliability and validity of moral content codings, we focus on the selection and separation of coding and context units, the importance of keeping the annotations of codebook creators and coders independent for obtaining unbiased reliability estimates, the advantages of intuitive, context-aware text highlighting tasks executed by an optimally trained crowd, and on using the recommended moral dictionary scoring options when automatically coding textual documents. We thank Wang and Liu for their engagement with our commentary and in joining our efforts to improve guidelines for conducting reproducible, reliable, and valid moral content analyses.","PeriodicalId":48176,"journal":{"name":"Communication Monographs","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Monographs","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/03637751.2021.1963517","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
ABSTRACT We herein discuss our commentary in light of Wang and Liu's response and clarify our suggestions regarding their original content analysis. Revisiting the methodological decisions that impact the reliability and validity of moral content codings, we focus on the selection and separation of coding and context units, the importance of keeping the annotations of codebook creators and coders independent for obtaining unbiased reliability estimates, the advantages of intuitive, context-aware text highlighting tasks executed by an optimally trained crowd, and on using the recommended moral dictionary scoring options when automatically coding textual documents. We thank Wang and Liu for their engagement with our commentary and in joining our efforts to improve guidelines for conducting reproducible, reliable, and valid moral content analyses.
期刊介绍:
Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.