THEORY AND HISTORY OF THE HUMANISTIC MANAGEMENT CULTURE IN THE ERA OF INDUSTRIALISM

Abstract

: Introduction. Insufficient consideration of the human factor and the inability to fully realize its potential has led to criticism of mechanistic management as a basic in the industrialism formation. Subsequently, against this background, humanistic management was introduced, which in some way compensated for the shortcomings of the mechanistic approach. However, the cultural and historical aspects of humanistic management have remained out of science's attention so far, which has necessitated this research. Purpose and methods. The purpose of the article is a theoretical and historical analysis of the humanistic management culture, identification of its features and key factors of development in the conditions of industrialism. The methodological basis of the research is the dialectical principle of cognition, systemic and cultural approaches to the study of social phenomena and processes, the fundamental provisions of the theory and history of management culture. Results. It is established that the culture of humanistic management, in contrast to the mechanistic concept of “economic man”, which responds only to material incentives, uses the “social man” concept, which assumes that, in addition to material gain, the worker seeks to meet moral needs. In this case, the formal organization with officially established rules is complemented by an informal organization based on behaviorism, based on the theory of Y, moral aspects of interaction, B-leadership and the motivators’ predominance that guide human activity to self-realization. Conclusions. The scientific novelty of the obtained results is to identify the objective preconditions that led to the emergence of a culture of humanistic management, as well as to generalize the features of the main directions of this culture of management. The practical significance is seen in the expansion of ideas about the theory and history of world culture, including in them previously virtually unexplored in the cultural and historical context of the ideas of humanistic management of the industrialism era.