Modelling the adoption of agro-advisory mobile applications: a theoretical extension and analysis using result demonstrability, trust, self-efficacy and mobile usage proficiency

IF 2.4 Q2 AGRICULTURAL ECONOMICS & POLICY
Vishal Soodan, M. Jamwal, Nirpendra P. Rana, Deeksha Sharma, Supernova Chakraborty
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引用次数: 6

Abstract

PurposeThis paper aims to explore the determinants of intention towards the use of agro-advisory mobile applications by extending the technology acceptance model (TAM) with addition of the following constructs: result demonstrability (RD), trust, self-efficacy (SE) and mobile usage proficiency (MUP).Design/methodology/approachThe study employed a survey on farmers (n = 446), which was analysed through structural equation modelling using Analysis of Moment Structures (AMOS).FindingsThe results show that RD and farmer's trust on agro-advisory mobile apps (AAMA) positively impact their perceptions of usefulness. Also, farmer's SE and MUP positively affect their perceptions of ease of using AAMA. Further, interestingly, farmer's attitude towards the AAMA fully mediates the relationship between perceived usefulness and perceived ease of use on intention to use them.Research limitations/implicationsUnderstanding the antecedents of agro-advisory mobile application offers a unique contribution to policymakers, private firms, and non-government organizations by proving key insights on the acceptance of agriculture based mobile technologies in context of developing nations.Originality/valueTo the best of author's knowledge, this is one of the first research enquiries on the adoption of agro-advisory mobile applications. The new theoretical framework adds to the original TAM and offers novel insights that are helpful in augmenting the current understanding on AAMA and their acceptance by the beneficiaries.
农业咨询移动应用的采用建模:使用结果可论证性、信任、自我效能和移动使用熟练度的理论扩展和分析
目的本文旨在通过扩展技术接受模型(TAM),增加以下结构:结果证明性(RD)、信任、自我效能感(SE)和移动使用熟练度(MUP),来探索农业咨询移动应用使用意向的决定因素,结果表明,RD和农民对农业咨询移动应用程序(AAMA)的信任对他们的有用性产生了积极影响。此外,农民的SE和MUP积极影响他们对AAMA易用性的看法。此外,有趣的是,农民对AAMA的态度完全中介了感知有用性和感知易用性之间的关系。研究局限性/含义了解农业咨询移动应用的前因,通过证明在发展中国家接受基于农业的移动技术的关键见解,为决策者、私营公司和非政府组织提供了独特的贡献。原创性/价值据作者所知,这是关于采用农业咨询移动应用程序的首批研究调查之一。新的理论框架增加了最初的TAM,并提供了新的见解,有助于增强当前对AAMA的理解及其被受益人接受。
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来源期刊
CiteScore
4.60
自引率
37.50%
发文量
58
期刊介绍: The Journal of Agribusiness in Developing and Emerging Economies publishes double-blind peer-reviewed research on issues relevant to agriculture and food value chain in emerging economies in Asia, Africa, Latin America and Eastern Europe. The journal welcomes original research, particularly empirical/applied, quantitative and qualitative work on topics pertaining to policies, processes, and practices in the agribusiness arena in emerging economies to inform researchers, practitioners and policy makers
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