“Neutral” vs. “pure” accents: the racialization of Filipino and EuroAmerican teachers in China’s online education industry during the covid-19 pandemic

Q2 Social Sciences

Asian anthropology Pub Date : 2022-07-25 DOI:10.1080/1683478X.2022.2100069

R. Litman

引用次数: 2

Abstract

Abstract The early Covid-19 pandemic intensified the employment of online English teachers in China’s private educational market. White EuroAmerican English teachers have long been idealized by offline schools. However, the rising number of Filipino teachers employed by private companies online led to a more competitive field of English teaching, where companies tried to promote their teachers’ English accents in relation to their racialized identities in order to attract consumers from other platforms. Based on online ethnographic research, this article uncovers the marketing and management strategies of two major Chinese online educational companies, one focusing on the recruitment of Filipino teachers, and the other on EuroAmerican teachers; these companies developed their strategies partially in competition with each other. This article demonstrates how Chinese online education companies have competed to associate English-language accents with “race” through the teachers they employ.

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“中性”与“纯正”口音：新冠肺炎大流行期间中国在线教育行业菲律宾和欧美教师的种族化

摘要新冠肺炎早期疫情加剧了中国私人教育市场在线英语教师的就业。长期以来，白人欧美英语教师一直被线下学校理想化。然而，越来越多的菲律宾教师在网上受雇于私营公司，这导致了英语教学领域的竞争更加激烈，公司试图将教师的英语口音与其种族化身份联系起来，以吸引其他平台的消费者。基于网络人种学研究，本文揭示了中国两大在线教育公司的营销和管理策略，一家专注于菲律宾教师的招聘，另一家则专注于欧美教师的招聘；这些公司制定战略的部分原因是相互竞争。这篇文章展示了中国在线教育公司如何通过雇佣的教师，将英语口音与“种族”联系起来。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asian anthropology Social Sciences-Anthropology

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： Asian Anthropology seeks to bring interesting and exciting new anthropological research on Asia to a global audience. Until recently, anthropologists writing on a range of Asian topics in English but seeking a global audience have had to depend largely on Western-based journals to publish their works. Given the increasing number of indigenous anthropologists and anthropologists based in Asia, as well as the increasing interest in Asia among anthropologists everywhere, it is important to have an anthropology journal that is refereed on a global basis but that is editorially Asian-based. Asian Anthropology is editorially based in Hong Kong, Taiwan, and Japan, but welcomes contributions from anthropologists and anthropology-related scholars throughout the world with an interest in Asia, especially East Asia as well as Southeast and South Asia. While the language of the journal is English, we also seek original works translated into English, which will facilitate greater participation and scholarly exchange. The journal will provide a forum for anthropologists working on Asia, in the broadest sense of the term "Asia". We seek your general support through submissions, subscriptions, and comments.