The Significance of Personal Value, Risk Attitude and Trust on Life Insurance Ownership in the Northern Regions of Malaysia

Q3 Business, Management and Accounting

Jurnal Pengurusan Pub Date : 2020-06-01 DOI:10.17576/pengurusan-2020-58-06

Lim Chee Chee, Tan Suang Sin

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引用次数: 3

Abstract

ABSTRACT This paper examines the relationships of life insurance ownership with personal value, risk attitude and trust among the individuals in the northern regions of Malaysia to enable the undertaking of appropriate actions in promoting life insurance ownership by individuals (residing in the northern regions of Malaysia) who have not owned life insurance yet. A structured questionnaire was used to collect data. Stratified random sampling method was used to approach respondents. The data were subject to binary logistic regression analysis. The major finding shows that only trust is found to have a (positive and) significant relationship with life insurance ownership. Thus, this paper proposes that life insurance agents are required to undergo professional trainings in life insurance selling to minimize the incidents of misconducts among agents. This can promote a greater trust among the prospects in agents and increase the likelihood of owning life insurance. In addition, directions for future research are also highlighted. Keywords: Personal value; risk attitude; trust; life insurance ownership; Malaysia ABSTRAK Kertas ini mengkaji hubungan pemilikan insurans hayat dengan nilai peribadi, sikap terhadap risiko dan kesediaan mempercayai di kalangan individu di kawasan utara Malaysia supaya tindakan wajar boleh diambil untuk meningkatkan pemilikan insurans hayat di kalangan individu (yang tinggal di kawasan utara Malaysia) yang masih belum memiliki insurans hayat. Soal selidik yang berstruktur digunakan untuk mengutip data. Persampelan berstrata rambang digunakan untuk mendapatkan responden. Data dianalisa menggunakan analisis regresi logistik binar. Penemuan penting kajian menunjukkan hanya kesediaan mempercayai mempunyai hubungan (positif) yang ketara dengan pemilikan insurans hayat. Oleh itu, kertas ini mencadangkan ejen insurans hayat perlu menghadiri latihan profesional berhubung dengan penjualan insurans hayat supaya peristiwa salah laku di kalangan ejen boleh dikurangkan. Ini dapat meningkatkan kepercayaan prospek pada ejen dan meningkatkan pemilikan insurans hayat. Di samping itu, hala tuju untuk penyelidikan pada masa depan juga dicadangkan. Kata kunci: Nilai peribadi; sikap terhadap risiko; kesediaan mempercayai; pemilikan insurans hayat; Malaysia

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个人价值、风险态度和信任对马来西亚北部地区人寿保险所有权的意义

摘要本文研究了马来西亚北部地区个人的人寿保险所有权与个人价值、风险态度和信任之间的关系，以使尚未拥有人寿保险的个人（居住在马来西亚北部地区）能够采取适当的行动来促进人寿保险所有权。采用结构化调查表收集数据。调查对象采用分层随机抽样方法。对数据进行二元逻辑回归分析。主要发现表明，只有信托与人寿保险所有权有（积极和）显著的关系。因此，本文建议人寿保险代理人必须接受人寿保险销售方面的专业培训，以最大限度地减少代理人之间的不当行为。这可以促进潜在代理人之间更大的信任，并增加拥有人寿保险的可能性。此外，还强调了未来研究的方向。个人价值关键词：个人价值；风险态度；相信人寿保险所有权；马来西亚ABSTRAK本文探讨了人寿保险所有权与马来西亚北部个人的个人价值、风险态度和信心之间的关系，以便采取正常行动增加尚未购买人寿保险的个人（居住在马来西亚北部）的人寿保险所有权。关于用于加密数据的结构化研究。使用发型示例来获得响应。数据分析采用二元逻辑回归分析。重要的研究结果表明，只有信任意愿与人寿保险的所有者有（积极）关系。因此，本文建议寿险代理人应参加与寿险销售相关的专业培训，以减少代理人的不当行为。这可以增加招股说明书对代理人的信任，并增加人寿保险的所有权。此外，还提出了今后研究的方向。关键词：个人价值；风险态度；信任准备；人寿保险所有权；马来西亚

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来源期刊

Jurnal Pengurusan Business, Management and Accounting-Business and International Management

CiteScore

1.20

自引率

0.00%

发文量

期刊介绍： Jurnal Pengurusan (UKM Journal of Management) is published three times a year in June, September and December by UKM Press, Universiti Kebangsaan Malaysia. It publishes original works that advance knowledge of theory, practice and research across the business management discipline. It aims to provide Asian regional perspectives on management of benefit to scholars, educators, students, practitioners, policy-makers and consultants worldwide. The research covers organizational and individual level of analysis in the field of management, managerial accounting, finance and banking, marketing, entrepreneurship and other related areas. This journal accepts both empirical and conceptual research papers with relevant methodological approaches.