{"title":"An experimental study of the effects of tattoo genre on perceived trustworthiness: Not all tattoos are created equal","authors":"A. Timming, D. Perrett","doi":"10.1080/21515581.2017.1289847","DOIUrl":null,"url":null,"abstract":"ABSTRACT This paper examines the effects of different genres of body art on the perceived trustworthiness of hypothetical men and women with tattoos. It argues that body art is a salient cultural signal that denotes group membership and can also lead to the perception of a potential threat of harm on the part of the truster. The research finds that tattoos depicting images of violence and nudity result in the lowest levels of perceived trustworthiness; tattoos depicting images of Christianity and natural floral settings result in the highest levels of perceived trustworthiness; and the tribal tattoo genre occupies a neutral position on the trustworthiness spectrum. Whether the truster has a tattoo and shares the Christian faith with the trustee are also significant factors, as is the gender of the tattooed trustee. This paper is the first study ever to examine the effects of different genres of tattoos, thus going beyond previous research that overwhelmingly measures body art as a simple binary variable (e.g. whether or not the respondent has a tattoo).","PeriodicalId":44602,"journal":{"name":"Journal of Trust Research","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2017-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/21515581.2017.1289847","citationCount":"17","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Trust Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/21515581.2017.1289847","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 17
Abstract
ABSTRACT This paper examines the effects of different genres of body art on the perceived trustworthiness of hypothetical men and women with tattoos. It argues that body art is a salient cultural signal that denotes group membership and can also lead to the perception of a potential threat of harm on the part of the truster. The research finds that tattoos depicting images of violence and nudity result in the lowest levels of perceived trustworthiness; tattoos depicting images of Christianity and natural floral settings result in the highest levels of perceived trustworthiness; and the tribal tattoo genre occupies a neutral position on the trustworthiness spectrum. Whether the truster has a tattoo and shares the Christian faith with the trustee are also significant factors, as is the gender of the tattooed trustee. This paper is the first study ever to examine the effects of different genres of tattoos, thus going beyond previous research that overwhelmingly measures body art as a simple binary variable (e.g. whether or not the respondent has a tattoo).
期刊介绍:
As an inter-disciplinary and cross-cultural journal dedicated to advancing a cross-level, context-rich, process-oriented, and practice-relevant journal, JTR provides a focal point for an open dialogue and debate between diverse researchers, thus enhancing the understanding of trust in general and trust-related management in particular, especially in its organizational and social context in the broadest sense. Through both theoretical development and empirical investigation, JTR seeks to open the "black-box" of trust in various contexts.