Investigating determinants of middle-aged and elderly users' video-creating intention on short-video platforms from a lifespan development perspective

IF 2.4 3区管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS

Aslib Journal of Information Management Pub Date : 2023-06-29 DOI:10.1108/ajim-10-2022-0460

Chang Wang, Jin Yan, Yimeng Zhang, Lijing Huang

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引用次数: 0

Abstract

PurposeMiddle-aged and elderly users become an important group on short-video platforms, however, the research on determinants of their video-creating intention is limited. Based on lifespan development theories, this study examines the impact of aging experiences on their video-creating intention, considering internal generative motivations as mediators and age as a moderator.Design/methodology/approachTo test this study’s hypotheses, survey data from 321 Chinese middle-aged and elderly short-video users were collected and partial least square-structural equation modelling (PLS-SEM) approach was used to analyze these data.FindingsMiddle-aged and elderly users' aging experiences of social loss and personal growth are positively related to their video-creating intention. Aging experiences (i.e. physical loss, social loss, and personal growth) are positively related to internal generative motivations (i.e. need to be needed and symbolic immortality), and need to be needed is positively related to video-creating intention. Via the mediation of need to be needed, physical loss and personal growth are indirectly positively related to video-creating intention. Personal growth strengthens the relationship between physical loss and symbolic immortality, but weakens the associations of social loss with need to be needed and symbolic immortality. Age weakens the relationship between symbolic immortality and video-creating intention.Originality/valueThis study is the first wave to introduce and integrate lifespan theories such as selective optimization with compensation model, socioemotional selectivity theory, and generativity theory to explore the impacts of aging experiences on middle-aged and elderly users' video-creating intention by considering generativity motivations as mediators and age as a moderator.

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从寿命发展角度研究中老年用户短视频平台视频创作意愿的决定因素

目的中老年用户成为短视频平台上的一个重要群体，但对其视频创作意愿的决定因素研究有限。基于寿命发展理论，本研究考察了衰老经历对他们视频创作意图的影响，将内部生成动机视为中介，将年龄视为调节因素。设计/方法/方法为了检验本研究的假设，收集了321名中国中老年短视频用户的调查数据，并使用偏最小二乘结构方程建模（PLS-SEM）方法对这些数据进行了分析。发现中老年用户的社会失落和个人成长的老龄化体验与其视频创作意愿呈正相关。衰老经历（即身体损失、社会损失和个人成长）与内部生成动机（即需要和象征永生）呈正相关，需要与视频创作意图呈正相关。通过被需要的中介，身体损失和个人成长与视频创作意图间接呈正相关。个人成长强化了身体损失与象征性永生之间的关系，但削弱了社会损失与需要和象征性永生的联系。年龄弱化了象征不朽与视频创作意图之间的关系。原创性/价值本研究首次引入并整合了选择性优化与补偿模型、社会情感选择性理论和生成性理论等寿命理论，通过将生成性动机作为中介，年龄作为调节因素，探讨老龄化体验对中老年用户视频创作意愿的影响。

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来源期刊

Aslib Journal of Information Management COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

5.30

自引率

19.20%

发文量

期刊介绍： Aslib Journal of Information Management covers a broad range of issues in the field, including economic, behavioural, social, ethical, technological, international, business-related, political and management-orientated factors. Contributors are encouraged to spell out the practical implications of their work. Aslib Journal of Information Management Areas of interest include topics such as social media, data protection, search engines, information retrieval, digital libraries, information behaviour, intellectual property and copyright, information industry, digital repositories and information policy and governance.