Multi-vector Management of Soft Power Policies: Will Russian Soft Power Be Victimized by the Moscow-Erdogan Association?

Abstract

This article analyzes the potential impact of Turkeys foreign policy on Russias soft power in several regions of the world. The author believes that the policy of President R.T. Erdogan in the Mediterranean, the Middle East and the Aegean Sea can cause significant damage to the image and international prestige of Moscow. The article argues that Russian policy should minimize the toxic impact of R.T. Erdogans foreign policy on Russias soft power in the considered regions.