Current Tendencies Analysis of Coffee Industry in Ukraine

Abstract

Topicality.The popularity of coffee industry is high. This business is actively developing in Ukraine. A coffee shop is an establishment where the high quality of the product, as well as the development of coffee consumption culture are always in the first place. An important component is the commercial activity on which the coffee industry is built. This is an indicator of the right culture: more often Ukrainians prefer coffee in some cafe or restaurant, or even takeaway, instead of home or office coffee. However, COVID 19 pandemic affected the decrease in visits by Ukrainians to coffee shops, cafes, restaurants and other catering establishments. The main share of coffee consumption is an imported product. Ukrainian production is formed by manufacturers who import coffee beans as a raw material, and in Ukraine they roast, receive, package, produce an article without caffeine, and sell it under their own brand. The fiercest competition is typical in low segments of coffee drinks and grains. The aim of the study and its methods. The purpose of this article is to analyse the current state of Ukrainian coffee industry. When conducting the research, general scientific methods have been applied: scientific and theoretical elaborations of blighty and foreign scientists, informational materials of statistical and reference publications, analysis, synthesis, generalisation, comparison. Results. The article analyses the current state of coffee industry in Ukraine. The greatest producers of coffee and the most popular brands of grain and ground coffee in Ukraine have been characterised. The structure of coffee consumption in Ukraine by types and in quantitative indicators has been analysed. It has been noted that Ukrainian coffee industry is represented by a large number of small operators who open their mobile coffee shops in places with high traffic. This is due to small initial investments, a short payback period, and the possibility to change the location. Since the tendencies of the world coffee market have a significant impact on coffee industry in Ukraine, the demand is also growing steadily. The amount of coffee import in Ukraine exceeded the volume of exports. In 2020, the scope of export reached 15,0 million dollars, USA, while in 2021 it increased to 15,9 million dollars, USA. The amount of import increased from 251,3 million dollars, USA in 2020 to 266,7 million dollars, USA in 2021. The import of coffee beans is aimed at meeting domestic consumers’ needs. Ukraine is completely dependent on import, due to the non-compliance with natural and climatic conditions, because growing coffee on the territory of Ukraine is impossible. Conclusions and discussion. So, in the course of this study, it has been established that coffee industry in Ukraine is developing more actively and even creating competition. A significant place in the restaurant industry is occupied by coffee shops, which increase competition and increase the quality of provided services. Modern coffee shops are restaurant establishments where coffee is made at a new level, with an individual approach to each guest. The current types of restaurant industry establishments are multi-format, so the creation of a national coffee shop is one of the advertising means of our country. Cafes with 3–4 seats are gaining popularity in Kyiv. On the other hand, recently, popular “to go” coffee shops are losing their market key positions. The market of coffee industry is going to grow, and become saturated after the end of the full-scale war. The infrastructure is going to be restored, and the restaurant industry has all the chances to be developed in the eastern region of Ukraine.