On Latency of E-Commerce Platforms

IF 2 4区管理学 Q3 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Organizational Computing and Electronic Commerce Pub Date : 2021-01-02 DOI:10.1080/10919392.2021.1882240

Marcus Basalla, Johannes Schneider, Martin Luksik, Roope Jaakonmäki, J. Brocke

引用次数: 6

Abstract

ABSTRACT For e-commerce retailers, even small increases in waiting times have been found to lead to user dissatisfaction and losses in sales. This paper investigates how contextual and behavioral factors influence the impact of latency on the website performance of a real e-commerce platform. The results show an increased impact of latency for users with faster navigation speed and mobile users. They further show a long-term effect of latency on customer returns and confirm previous findings that show a lower impact of latency for users that are familiar with a website. These results provide a case for real-time behavioral analytics by classifying customers based on navigational speed. It further points out two ways to increase revenue: (i) by prioritization of customers and (ii) by optimization of web-pages toward lower latency.

查看原文本刊更多论文

论电子商务平台的潜伏性

对于电子商务零售商来说，即使等待时间的小幅增加也会导致用户的不满和销售损失。本文研究了上下文和行为因素如何影响延迟对真实电子商务平台网站性能的影响。结果表明，对于导航速度更快的用户和移动用户，延迟的影响会增加。他们进一步显示了延迟对客户返回的长期影响，并证实了之前的研究结果，即对于熟悉网站的用户来说，延迟的影响较小。这些结果为基于导航速度对客户进行分类的实时行为分析提供了一个案例。它进一步指出了两种增加收入的方法:(i)通过优先考虑客户和(ii)通过优化网页以降低延迟。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Organizational Computing and Electronic Commerce 工程技术-计算机：跨学科应用

CiteScore

5.80

自引率

17.20%

发文量

审稿时长

>12 weeks

期刊介绍： The aim of the Journal of Organizational Computing and Electronic Commerce (JOCEC) is to publish quality, fresh, and innovative work that will make a difference for future research and practice rather than focusing on well-established research areas. JOCEC publishes original research that explores the relationships between computer/communication technology and the design, operations, and performance of organizations. This includes implications of the technologies for organizational structure and dynamics, technological advances to keep pace with changes of organizations and their environments, emerging technological possibilities for improving organizational performance, and the many facets of electronic business. Theoretical, experimental, survey, and design science research are all welcome and might look at: • E-commerce • Collaborative commerce • Interorganizational systems • Enterprise systems • Supply chain technologies • Computer-supported cooperative work • Computer-aided coordination • Economics of organizational computing • Technologies for organizational learning • Behavioral aspects of organizational computing.