Startups – Tom Eisenmann analyzes the most prevalent failure patterns and how to avoid them

Q4 Business, Management and Accounting

Strategy and Leadership Pub Date : 2021-10-14 DOI:10.1108/sl-09-2021-0091

B. Leavy

引用次数: 1

Abstract

Purpose The Fail-Safe Startup: Your Roadmap for Entrepreneurial Success, the new book by entrepreneurship researcher Tom Eisenmann, sets out to help improve the odds by looking more closely at the most prevalent causes of startup failure and how to avoid them. Design/methodology/approach Eisenmann research led him to identify six distinct patterns that explain a large proportion of startup failures, three relating to early stage failures and three to late stage. Findings Strong demand from early adopters may lead a founder to scale up prematurely. Practical/implications Entrepreneurs must research differences in the needs of likely early adopters and mainstream customers during the upfront customer discovery phase. Originality/value Entrepreneurs must research differences in the needs of likely early adopters and mainstream customers during the upfront customer discovery phase. 10; 10;The line between visionary entrepreneur and cult leader can become blurry, and a founder?s ?reality distortion field--useful for motivating others to help pursue the founder?s dream?can become a liability.

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创业——Tom Eisenmann分析了最普遍的失败模式以及如何避免它们

目的创业研究人员Tom Eisenmann的新书《失败安全的创业：你的创业成功路线图》旨在通过更密切地研究创业失败的最常见原因以及如何避免这些原因来帮助提高几率。设计/方法论/方法艾森曼的研究使他确定了六种不同的模式，这些模式解释了很大一部分启动失败，其中三种与早期失败有关，三种与后期失败有关。发现早期采用者的强烈需求可能会导致创始人过早地扩大规模。实践/含义企业家必须在前期客户发现阶段研究可能的早期采用者和主流客户的需求差异。独创性/价值企业家必须在前期客户发现阶段研究可能的早期采用者和主流客户的需求差异。10；10；有远见的企业家和邪教领袖之间的界限可能会变得模糊，而创始人呢？s现实扭曲场——对激励他人帮助追求创始人有用吗？s的梦想？可能成为一种负担。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Strategy and Leadership Business, Management and Accounting-Strategy and Management

CiteScore

1.20

自引率

0.00%

发文量

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