Racism in Marketing Academia: A Necessary Discussion and Call for Action

Q3 Business, Management and Accounting

Latin American Business Review Pub Date : 2023-07-03 DOI:10.1080/10978526.2023.2238640

J. Francis, Renata Souza, Ana Raquel Coelho Rocha, Denise Barros, Flávia Galindo

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Abstract

Abstract The management academy as a whole, and more specifically the marketing academy, have recently recognized the importance of discussions of race and racial issues, which were discussed in a panel at EnAnpad 2021, the most prominent Brazilian management conference and the world's second. The Panel's proposal emerged from reading Francis’ provocative work, which establishes new relationships between structural racism and academic socialization, in which the mechanisms of social exclusion are present. As a result of the Panel’s debate, this paper presents three perspectives on the racialized reality in which we live. The first indicates how much racism conveniently insists on naturalizing privileges mistakenly treated as individual merits for specific groups. The second perspective reminds us how the racialized gaze forces subjugated groups to react, fight, and establish political and legal means. Finally, the third perspective explores a racial landscape, forcing us to ask ourselves how long academics and practitioners in Brazil and abroad will take to recognize ourselves as part of the problem. As a result, we advocate that educational institutions are fundamental to the path of change. Additionally, we propose a non-exhaustive critical agenda for social transformation.

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营销学中的种族主义：必要的讨论和行动呼吁

摘要管理学院作为一个整体，更具体地说是营销学院，最近认识到了种族和种族问题讨论的重要性，2021年EnAnpad是巴西最著名的管理会议，也是世界第二届管理会议。专家小组的建议源于阅读方济各的挑衅性著作，该著作在结构性种族主义和学术社会化之间建立了新的关系，其中存在社会排斥机制。作为小组辩论的结果，本文件对我们生活的种族化现实提出了三个观点。第一个问题表明，种族主义在多大程度上方便地坚持将被错误地视为特定群体个人优点的特权归化。第二个视角提醒我们，种族化的凝视如何迫使被征服的群体做出反应、战斗，并建立政治和法律手段。最后，第三个视角探讨了种族景观，迫使我们扪心自问，巴西和国外的学者和从业者需要多长时间才能认识到自己是问题的一部分。因此，我们主张教育机构是变革道路的基础。此外，我们提出了一个非详尽无遗的社会转型关键议程。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Latin American Business Review Business, Management and Accounting-Business and International Management

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Latin American Business Review is a quarterly, refereed journal which facilitates the exchange of information and new ideas between academics, business practitioners, public policymakers, and those in the international development community. Special features of the journal will keep you current on various teaching, research, and information sources. These activities all focus on the business and economic environment of the diverse and dynamic countries of the Americas.