Reflections on extracting moral foundations from media content

IF 3.1 2区 文学 Q1 COMMUNICATION
F. R. Hopp, R. Weber
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引用次数: 8

Abstract

ABSTRACT Moral intuitions play a central role in communication processes, from the selection, valuation, and production of media content to political campaigning, opinion formation, and voting. The valid extraction of moral information from media content is a critical step toward understanding the dynamic transactions between moral frames and real-world events. In a recent case study, Wang and Liu (2021. Moral framing and information virality in social movements: A case study of #HongKongPoliceBrutality. Communication Monographs) manually coded the presence of moral intuitions in tweets surrounding the hashtag #HongKongPoliceBrutality to examine how moral frames modulate a tweet’s virality. Considering the numerous implications of this important work, we provide a commentary on Wang and Liu’s approach and procedures. We hope that our commentary contributes additional insights into the challenges and state-of-the-art of moral content codings in communication studies.
从媒体内容中提取道德基础的思考
道德直觉在传播过程中发挥着核心作用,从媒体内容的选择、评估和制作到政治竞选、舆论形成和投票。从媒体内容中有效提取道德信息是理解道德框架和现实世界事件之间动态交易的关键一步。在最近的一项案例研究中,王和刘(2021。社会运动中的道德框架与信息病毒性:以#香港警务暴力为例。Communication Monographics)手动编码了围绕#HongKongPoliceBullity标签的推文中道德直觉的存在,以研究道德框架如何调节推文的病毒性。考虑到这项重要工作的诸多影响,我们对王和刘的方法和程序进行了评论。我们希望我们的评论能对传播研究中道德内容编码的挑战和最新技术提供更多的见解。
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来源期刊
Communication Monographs
Communication Monographs COMMUNICATION-
CiteScore
5.40
自引率
0.00%
发文量
12
期刊介绍: Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.
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