{"title":"Reflections on extracting moral foundations from media content","authors":"F. R. Hopp, R. Weber","doi":"10.1080/03637751.2021.1963513","DOIUrl":null,"url":null,"abstract":"ABSTRACT\n Moral intuitions play a central role in communication processes, from the selection, valuation, and production of media content to political campaigning, opinion formation, and voting. The valid extraction of moral information from media content is a critical step toward understanding the dynamic transactions between moral frames and real-world events. In a recent case study, Wang and Liu (2021. Moral framing and information virality in social movements: A case study of #HongKongPoliceBrutality. Communication Monographs) manually coded the presence of moral intuitions in tweets surrounding the hashtag #HongKongPoliceBrutality to examine how moral frames modulate a tweet’s virality. Considering the numerous implications of this important work, we provide a commentary on Wang and Liu’s approach and procedures. We hope that our commentary contributes additional insights into the challenges and state-of-the-art of moral content codings in communication studies.","PeriodicalId":48176,"journal":{"name":"Communication Monographs","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Monographs","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/03637751.2021.1963513","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 8
Abstract
ABSTRACT
Moral intuitions play a central role in communication processes, from the selection, valuation, and production of media content to political campaigning, opinion formation, and voting. The valid extraction of moral information from media content is a critical step toward understanding the dynamic transactions between moral frames and real-world events. In a recent case study, Wang and Liu (2021. Moral framing and information virality in social movements: A case study of #HongKongPoliceBrutality. Communication Monographs) manually coded the presence of moral intuitions in tweets surrounding the hashtag #HongKongPoliceBrutality to examine how moral frames modulate a tweet’s virality. Considering the numerous implications of this important work, we provide a commentary on Wang and Liu’s approach and procedures. We hope that our commentary contributes additional insights into the challenges and state-of-the-art of moral content codings in communication studies.
期刊介绍:
Communication Monographs, published in March, June, September & December, reports original, theoretically grounded research dealing with human symbolic exchange across the broad spectrum of interpersonal, group, organizational, cultural and mediated contexts in which such activities occur. The scholarship reflects diverse modes of inquiry and methodologies that bear on the ways in which communication is shaped and functions in human interaction. The journal endeavours to publish the highest quality communication social science manuscripts that are grounded theoretically. The manuscripts aim to expand, qualify or integrate existing theory or additionally advance new theory. The journal is not restricted to particular theoretical or methodological perspectives.