Marketing Journal Rankings: Active Scholar Assessment

Q4 Business, Management and Accounting

Review of Marketing Science Pub Date : 2023-05-11 DOI:10.1515/roms-2022-0076

Russell Currie, Gurupdesh Pandher, Peter Voyer

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引用次数: 0

Abstract

Abstract Journal rankings convey important information to researchers and influence processes related to promotion, remuneration, research funding, and resource allocation in academe. The present research uses direct responses from an international sample of 203 active marketing scholars in a web-based survey to endogenously rank 138 marketing journals by quality, awareness, and importance. We employ regression estimation with nested random journal-within-tier effects to comprehensively rank the marketing journals into four ordered tiers (A–D), and then in turn, subdivide journals in each tier, into “upper,” “middle,” and “lower” groups (e.g. Tier A: A+, A and A−). Our methodology, Active Scholar Assessment (ASA), produces an independent ranking of marketing journals that aggregates individual expert opinion regarding journals by researchers from 68 countries. Subsequently, we compare our ASA-developed marketing journal rankings and categories with prominent citation-based ranking systems (Scimago, Clarivate Analytics’ Journal Citation Reports, Association of Business Schools, and the Australian Business Deans Council) to demonstrate that the opinions of active scholars are comparatively more stable and capture additional information (that is not reflected by computations based solely on citations), and provide useful strategic information and direction to scholars.

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营销期刊排名：积极学者评估

期刊排名向研究人员传递重要信息，影响学术领域的晋升、报酬、研究经费和资源分配等过程。目前的研究使用了203名活跃营销学者的国际样本的直接回应，在一个基于网络的调查中，对138种营销期刊的质量、意识和重要性进行内生排名。我们采用嵌套随机期刊层内效应的回归估计，将营销期刊综合分为四个有序层(A - d)，然后依次将每层的期刊细分为“上层”、“中层”和“下层”组(例如A层:A+、A和A -)。我们的方法，活跃学者评估(ASA)，产生了一个独立的市场营销期刊排名，汇集了来自68个国家的研究人员对期刊的个人专家意见。随后，我们将asa开发的营销期刊排名和分类与著名的基于引用的排名系统(Scimago、Clarivate Analytics的期刊引用报告、商学院协会和澳大利亚商学院院长委员会)进行了比较，以证明活跃学者的观点相对更稳定，并捕获了额外的信息(这些信息不是仅基于引用的计算所反映的)。并为学者提供有用的战略信息和方向。

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来源期刊

Review of Marketing Science Business, Management and Accounting-Marketing

CiteScore

1.10

自引率

0.00%

发文量

期刊介绍： The Review of Marketing Science (ROMS) is a peer-reviewed electronic-only journal whose mission is twofold: wide and rapid dissemination of the latest research in marketing, and one-stop review of important marketing research across the field, past and present. Unlike most marketing journals, ROMS is able to publish peer-reviewed articles immediately thanks to its electronic format. Electronic publication is designed to ensure speedy publication. It works in a very novel and simple way. An issue of ROMS opens and then closes after a year. All papers accepted during the year are part of the issue, and appear as soon as they are accepted. Combined with the rapid peer review process, this makes for quick dissemination.