The Consumer Preference to the Beef Product at Traditional Market in Semarang City

Fakhrana Nurdini Cantika, E. Prasetyo, A. Setiadi
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Abstract

As we know, the most important human need is food. Nowadays, many people awared that food with high nutrition is one of the welfare indicators in the society. Beef is animal food commodity from livestock that has high nutritional value. The aims of this research were to analyze the characteristic and consumers’ preference to the beef at traditional market in Semarang City. The researcher chose Semarang City as the research location based on purposive method. The sample was randomly chosen, of 100 respondents based on the quota sampling technique. Meanwhile, the taking sample method that used was purposive sampling method. This research used some data analysis, which were descriptive analysis, chi square analysis, crosstab analysis and conjoin analysis. Based on the research result, it conducted that most of the consumer characteristic was female, 36 – 40 years old, graduated from Senior High School, worked as housewife and have family income of > Rp. 5.000.000 per month. There was a connection between the number of family member and the number of beef purchase. The consumers more preferred bright red beef, without fat and beef cut of the part 3 (shank, rib, flank and brisket). The sequences of beef from the most important part based on Importance Values was 44,99% of fat, 28,24% of the color and 26,75% of the cut.
三宝垄市传统市场消费者对牛肉产品的偏好
正如我们所知,人类最重要的需求是食物。如今,很多人都意识到高营养的食物是社会的福利指标之一。牛肉是一种营养价值很高的畜产食品。本研究的目的是分析三宝垄市传统市场牛肉的特点和消费者偏好。研究者基于目的性方法选择三宝垄市作为研究地点。抽样采用定额抽样法,随机抽取100名调查对象。同时,所采用的抽样方法为目的抽样方法。本研究使用了一些数据分析,包括描述性分析、卡方分析、交叉表分析和连接分析。根据研究结果,得出消费者特征以女性为主,年龄在36 - 40岁之间,高中毕业,从事家庭主妇工作,家庭月收入在500万卢比左右。家庭成员的数量和购买牛肉的数量之间存在联系。消费者更喜欢鲜红的牛肉,没有脂肪和牛肉切割的第3部分(小腿,肋骨,侧面和胸脯)。根据重要性值,牛肉最重要部分的顺序是脂肪占44.99%,颜色占28.24%,切肉占26.75%。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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