European audiovisual media policy in the age of global video on demand services: A case study of Netflix in the Netherlands

IF 1.4 Q2 COMMUNICATION
Daphne R. Idiz, Kristina Irion, Joris J. Ebbers, R. Vliegenthart
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引用次数: 1

Abstract

This article considers the provisions in the European Union’s revised Audiovisual Media Services Directive concerning video on demand (VOD) services and the effectiveness of supply-side cultural diversity regulations in achieving their purported policy goals of increased production and consumption of European works. Because the Netherlands is the ‘country of origin’ to several multinational VOD services, including Netflix, we conducted a case study of this specific national context. We examine the quota for and prominence of European works, as well as different forms of financial obligations. We find that the former two policy tools may require new strategies to effectively reach their objectives in a nonlinear context. Our evidence also indicates that the latter remains controversial in the domestic audiovisual industry, as stakeholder positions are dependent on the type(s) of production stimulated. Based on this, we argue that securing the independence of producers and ensuring VOD services are transparent with respect to performance data are essential to promoting source diversity and a sustainable value chain.
全球视频点播服务时代的欧洲视听媒体政策——以荷兰Netflix为例
本文考虑了欧盟修订后的《视听媒体服务指令》中关于视频点播(VOD)服务的条款,以及供应方文化多样性法规在实现其所谓的增加欧洲作品生产和消费的政策目标方面的有效性。由于荷兰是包括Netflix在内的多家跨国VOD服务的“原产国”,我们对这一特定的国家背景进行了案例研究。我们研究了欧洲作品的配额和突出程度,以及不同形式的财政义务。我们发现,前两种政策工具可能需要新的策略才能在非线性背景下有效地实现其目标。我们的证据还表明,后者在国内视听行业仍然存在争议,因为利益相关者的立场取决于刺激的生产类型。基于此,我们认为,确保制作人的独立性和确保视频点播服务在性能数据方面透明,对于促进来源多样性和可持续价值链至关重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
2.00
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发文量
25
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