UTILIZING INTERACTIVE VECTOR GRAPHICS TO ENHANCE USER EXPERIENCE IN ENGAGING WITH COMPLEX USER INTERFACE DESIGN

Abstract

In the shift towards the Fourth Industrial Revolution (IR4.0), there are a multitude of user interventions that are heavily dependent on screen-based content which are highly correlated with the Internet of Things (IOT). This has raised certain usability issues, primarily when utilizing pixel graphics in dealing with complex User Interface (UI) design on devices with smaller screen size. This paper addresses the delay in timing, as the main part of the usability issue, which is caused by the increased of user interaction in completing task given. This paper studies the conversion rate outcomes from pixel graphics to interactive Scalable Vector Graphics (SVG) as a solution in reducing user interaction thus enhancing overall user experience (UX). The research design focuses on 2 analysis stages, which starts with a comparison stage that is exploratory in nature, followed by a regression analytics as part of the usability testing. The comparative analysis utilizes A/B testing that is composed of a control group and a treatment group, which measures the time spent based on actions per-page, in determining the effect size of both pixel and vector graphics through specified observations. The regression analytics that follows through is explanatory in nature and measures the indirect effects of the time delay, in defining that there is a significant relationship between time spent against actions per-page. The findings contribute towards establishing a more impactful use of graphic format in the adaptation to UI design that maximizes UX outcomes, which defines effective usability towards conversion optimizations.