STAKEHOLDERS’ SATISFACTION TOWARDS SUSTAINABLE TOURISM DEVELOPMENT IN PUSHKAR REGION OF RAJASTHAN

Abstract

This article aims at assessing satisfaction of different stakeholders (Hoteliers, Restaurants, Handicrafts Shopkeepers and Transporters) in Pushkar. Their satisfaction level is assessed with core indicators of sustainability. It is a quantitative as well as qualitative assessment based on survey research design in study area. Data was collected through 250 self-administered questionnaires which includes (40 Travel agents, 50 hoteliers, 50 Restaurants, 50 Handicrafts and Souvenir, 30 Foreign exchange agents and 30 transporters) and were analyzed by quantitative methods. Descriptive statistics (Frequencies, Percentages, Means, and Standard Deviations) and inferential statistics (t-test) was performed to assess and analyze stakeholders’ satisfaction with reference to 11 core indicators of sustainability such as: Site protection, Stress, Use Intensity, Social Impact, Developing Control, Waste Management, Planning process, Critical ecosystems, Consumer satisfaction, Local Satisfaction, Tourism Contribution to Local Economy. The results of study suggest that stakeholders have different level of satisfaction with different core indicators but on core indicators like Developmental stress, Use intensity, Developing control, Waste Management and critical ecosystem, stakeholders have low level of satisfaction. In order to develop a destination in a responsible and sustainable manner, stakeholders must have very high level of satisfaction on each core indicator of sustainability. Key-words: Stakeholders Satisfaction, Sustainable tourism, Responsible tourism, Core Indicators.